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Topic: American Apparel

Can American Apparel's New CEO Tone Things Down Without Turning It Into Old Navy? Paula Schneider has a tall order, and a low profile

American Apparel has long been defined by its founder and former CEO, Dov Charney, a man who became infamous for the brand's marketing and the scandals he was embroiled in.…

December 18, 2014, 3:00 PM EST

American Apparel Names Female CEO to Replace Controversial Founder Dov Charney Paula Schneider will take over in January

Paula Schneider, a former executive for Warnaco, will take the reins of American Apparel on Jan. 5 from founder and former CEO Dov Charney, who has been fired after an…

December 16, 2014, 6:31 PM EST

American Apparel Faces Criticism for Demonstrating the Shortness of Its Miniskirts Angry protesters claim 'Lolita fantasies'

American Apparel has once again landed in hot water for featuring questionable photos where a young woman in a plaid skirt is bending over (which arguably doubles as a racy…

August 7, 2014, 10:45 PM EDT

What's the Most American Brand? [Video] And how important is it to you to buy U.S. products?

In the midst of a super-charged patriotic week—between the USA's World Cup game yesterday and Independence Day on Friday—Adweek wanted to ask people a few questions about American brands. So…

July 2, 2014, 2:20 PM EDT

Will Dov Charney's Ouster Affect American Apparel's Marketing? We ask director of marketing Ryan Holiday

American Apparel is sorting out the tumultuous departure of CEO Dov Charney. The man, known for being politically incorrect and often nude, was allegedly fired for misusing company money and…

June 23, 2014, 5:09 PM EDT

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

5 Reasons Why American Apparel Is Bullish on Twitter (And $50,000 Other Ones) Marketing chief gives his rationale

Twitter and American Apparel are releasing a case study today, citing a campaign the manufacturer-retailer ran last year that garnered $50,000 in revenue for a single flash sale via the…

January 16, 2014, 3:00 PM EST

The 10 Most Sexist Ads of 2013 In an empowering year, this work was shamefully out of touch

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and…

December 17, 2013, 7:46 AM EST

Does Real-Time Marketing Work? Topsy crunched Twitter data for recent examples

Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment,…

October 16, 2013, 6:37 AM EDT

American Apparel, Gap Blasted for Hurricane Sandy Ad Fails Stormy sales pitches get chilly reception

Clothing brands appear to have committed the biggest brand fails of Hurricane Sandy, with both American Apparel and Gap forgetting that death and loss make a poor springboard for promotional…

October 30, 2012, 1:54 PM EDT

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