Advertisement

Topic: American Apparel

7 Times CEOs Said Really Dumb, Customer-Alienating Things

Departing Lululemon chief isn't the only one to go way off-message

When yoga-apparel megabrand Lululemon announced that founder Dennis “Chip” Wilson would be divesting himself of his remaining stake in the company, HQ gave no official reason for his cashing out. But…

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Media agencies of the year, Cartier's lovely Valentine's Day ad, and Target's huge Grammy spot

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adweek names its U.S. Media Agency of the Year MediaCom, Adweek's U.S. Media…

Can American Apparel's New CEO Tone Things Down Without Turning It Into Old Navy?

Paula Schneider has a tall order, and a low profile

American Apparel has long been defined by its founder and former CEO, Dov Charney, a man who became infamous for the brand's marketing and the scandals he was embroiled in.…

American Apparel Names Female CEO to Replace Controversial Founder Dov Charney

Paula Schneider will take over in January

Paula Schneider, a former executive for Warnaco, will take the reins of American Apparel on Jan. 5 from founder and former CEO Dov Charney, who has been fired after an…

American Apparel Faces Criticism for Demonstrating the Shortness of Its Miniskirts

Angry protesters claim 'Lolita fantasies'

American Apparel has once again landed in hot water for featuring questionable photos where a young woman in a plaid skirt is bending over (which arguably doubles as a racy…

What's the Most American Brand? [Video]

And how important is it to you to buy U.S. products?

In the midst of a super-charged patriotic week—between the USA's World Cup game yesterday and Independence Day on Friday—Adweek wanted to ask people a few questions about American brands. So…

Will Dov Charney's Ouster Affect American Apparel's Marketing?

We ask director of marketing Ryan Holiday

American Apparel is sorting out the tumultuous departure of CEO Dov Charney. The man, known for being politically incorrect and often nude, was allegedly fired for misusing company money and…

Take 2: Real-Time Marketing at the Oscars

Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

5 Reasons Why American Apparel Is Bullish on Twitter (And $50,000 Other Ones)

Marketing chief gives his rationale

Twitter and American Apparel are releasing a case study today, citing a campaign the manufacturer-retailer ran last year that garnered $50,000 in revenue for a single flash sale via the…

The 10 Most Sexist Ads of 2013

In an empowering year, this work was shamefully out of touch

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and…

Advertisement