Topic: American Apparel

How American Apparel Is Rebuilding Its Brand With More Sizes, New Styles and Fresh Marketing

Brand exec Cynthia Erland lays out the strategy

American Apparel, the Los Angeles-based clothing retailer known for its risqué advertising, has been through some tumultuous times. It would be easy to point to Dov Charney, the controversial founder and…

American Apparel Files for Bankruptcy Protection

Retailer became infamous for its salacious ads

Years of controversial advertising couldn't save American Apparel from a trip to bankruptcy court. Today, the long-troubled company, unprofitable for half a decade, filed for Chapter 11 bankruptcy protection, part of…

Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics

And what it could teach brands like Gap about tech and service

When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to…

7 Times CEOs Said Really Dumb, Customer-Alienating Things

Departing Lululemon chief isn't the only one to go way off-message

When yoga-apparel megabrand Lululemon announced that founder Dennis “Chip” Wilson would be divesting himself of his remaining stake in the company, HQ gave no official reason for his cashing out. But…

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Media agencies of the year, Cartier's lovely Valentine's Day ad, and Target's huge Grammy spot

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adweek names its U.S. Media Agency of the Year MediaCom, Adweek's U.S. Media…

Can American Apparel's New CEO Tone Things Down Without Turning It Into Old Navy?

Paula Schneider has a tall order, and a low profile

American Apparel has long been defined by its founder and former CEO, Dov Charney, a man who became infamous for the brand's marketing and the scandals he was embroiled in.…

American Apparel Names Female CEO to Replace Controversial Founder Dov Charney

Paula Schneider will take over in January

Paula Schneider, a former executive for Warnaco, will take the reins of American Apparel on Jan. 5 from founder and former CEO Dov Charney, who has been fired after an…

American Apparel Faces Criticism for Demonstrating the Shortness of Its Miniskirts

Angry protesters claim 'Lolita fantasies'

American Apparel has once again landed in hot water for featuring questionable photos where a young woman in a plaid skirt is bending over (which arguably doubles as a racy…

What's the Most American Brand? [Video]

And how important is it to you to buy U.S. products?

In the midst of a super-charged patriotic week—between the USA's World Cup game yesterday and Independence Day on Friday—Adweek wanted to ask people a few questions about American brands. So…

Will Dov Charney's Ouster Affect American Apparel's Marketing?

We ask director of marketing Ryan Holiday

American Apparel is sorting out the tumultuous departure of CEO Dov Charney. The man, known for being politically incorrect and often nude, was allegedly fired for misusing company money and…