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Topic: American Apparel

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

5 Reasons Why American Apparel Is Bullish on Twitter (And $50,000 Other Ones) Marketing chief gives his rationale

Twitter and American Apparel are releasing a case study today, citing a campaign the manufacturer-retailer ran last year that garnered $50,000 in revenue for a single flash sale via the…

January 16, 2014, 3:00 PM EST

The 10 Most Sexist Ads of 2013 In an empowering year, this work was shamefully out of touch

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and…

December 17, 2013, 7:46 AM EST

Does Real-Time Marketing Work? Topsy crunched Twitter data for recent examples

Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment,…

October 16, 2013, 6:37 AM EDT

American Apparel, Gap Blasted for Hurricane Sandy Ad Fails Stormy sales pitches get chilly reception

Clothing brands appear to have committed the biggest brand fails of Hurricane Sandy, with both American Apparel and Gap forgetting that death and loss make a poor springboard for promotional…

October 30, 2012, 1:54 PM EDT

American Apparel Welcomes an Older Model Into Its Ads 'Jacky' pitches Advanced Basics line

American Apparel takes a break from hypersexualizing barely twentysomething hotties in a new campaign touting its Advanced Basics line. Meet Jacky, a new model with long legs and flowing silver…

July 5, 2012, 7:07 AM EDT

American Apparel Snubs Contest Winner Says Nancy Upton didn't enter plus-sized model search in good faith

American Apparel is throwing some weight around. The hipster fashion house concluded a plus-size model search titled "The Next Big Thing" last week but is refusing to grant a contract to…

September 15, 2011, 12:31 PM EDT

A Plus-Sized Model Search Gets Punk'd Tumblr tapped to parody American Apparel contest

When American Apparel launched its plus-sized model search (with the somewhat tone-deaf title “The Next BIG Thing”), it got more than it bargained for in Nancy Upton. A 24-year-old student with…

September 12, 2011, 11:32 AM EDT

Unlikely Model Aping American Apparel Ads

Jes Sachse, a Canadian woman who has a rare genetic disorder called Freeman-Sheldon syndrome, appears in a bunch of American Apparel spoof ads from photographer Holly Norris—part of an art…

May 11, 2010, 10:46 AM EDT

Site picks 50 sluttiest American Apparel ads

You know you've been working the slutty angle when someone can look at your advertising history and narrow it down to the 50 sluttiest ads. That's what StyleCrave has…

September 4, 2009, 9:46 AM EDT

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