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Topic: American Airlines

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Arizona Pizzeria Gains Social Fanfare After Mocking State's Anti-Gay Bill

Brands big and small have urged Gov. Brewer to stop measure

Apple, American Airlines and Marriott are a few of the big brands that are asking Arizona Gov. Jan Brewer to veto the controversial piece of legislation called SB 1062 that…

5 Awesome Branded Twitter Plays of 2013

Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

How Agencies Are Retooling for the Automated Ad Buy

Q&A with Jay Sears, svp of marketplace development for the Rubicon Project

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to…

Gay Advertising’s Long March Out of the Closet

Same-sex imagery is much older than you think

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…

The Winners and Losers of SXSW

Crunching the numbers

Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us…

SXSW Expects 28K Attendees This Year—With or Without a 'Highlight'

Interactive festival gets bigger and noisier

South by Southwest is expecting a crowd of 28,000 for the interactive portion of its 11-day tech, film and music festival, a SXSW rep told Adweek. That's 3,500 attendees more…

Fast Chat: McCann Worldgroup's Luca Lindner

Says advertising is about 'risk, tears and smiling'

Luca Lindner is in his first weeks of living in the U.S., having left sunny Sao Paulo for a recent spell of frigid New York winter as he digs into…

This Is Your Captain Speaking

American Airlines responds to the planeload of critics who don’t like its new paint job

In the wake of Adweek’s story on the sour reception to American Airlines’ new logo and livery, a spokesperson for the carrier, Mary Sanderson, made herself available to address some…

New American Airlines Logo Triggers Ire and a Sense of Déjà Vu

Paint job shows that brands that scrap a classic look do so at their peril

When American Airlines unveiled its new logo and plane livery yesterday with the usual PR bravado (“Our new logo and tail reflect the spirit of America: innovative, progressive and open…

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