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Topic: Amazon

Half of 2015's Best-Perceived Brands Predate the Web

Amazon rules, but traditional companies still thrive

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust…

Here’s Why Consumers Love Netflix More Than Amazon and Hulu

Clear branding is key

While Amazon and Hulu are trying to compete with Netflix, the reality is that Netflix is the clear victor in the battle of the streaming services. Nielsen notes that 36…

Amazon Will Pull Confederate Flag Merchandise

E-commerce giant follows in Walmart's footsteps, per Reuters

If you searched "Confederate flag" on Amazon on Tuesday afternoon, you found pages upon pages of products that feature the unquestionably controversial stars-and-bars symbol of Southern rebellion. But that probably won't be the…

Will Ads on Shipping Boxes Be the Key to Amazon's Profitability?

The space could be effective if used judiciously, analysts say

Some Amazon.com consumers came home last week to find tiny, yellow, chaos-loving creatures on their doorstep. Well, sort of: They were characters from the movie Minions, printed on shipping boxes…

What Happens When a Group of OMD Execs Jumps Ship and Moves to the East Village

Expertly pairing media with creative

Specs Who From left: Co-founders Jonathan Haber, Marc Simons, Trevor Guthrie and Alan Cohen What Media and content agency Where East Village, N.Y. and Los Angeles, Calif. Giant Spoon, launched by former OMD media execs,…

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

According to Mary Meeker's Internet report

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for…

Not All Bots Are Trying to Rip Off Digital Advertisers

But even the 'good' ones can cost marketers plenty

It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate. But…

Marketers Say Debuting Amazon Dash Right Before April Fools' Day Was Genius

People are already buzzing about how to use the buttons

For a few hours on Tuesday, social media users were puzzled over whether Amazon Dash was an actual, Internet-of-Things invention or an early April Fools' Day joke. The Seattle-based e-commerce giant…

3 Reasons to Believe Great Original Programming Is the Future of Digital Video

Awards, Amazon and a hunger for storytelling

Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning. As we look to the fourth annual Digital Content…

How Are TV Networks Just Like Kimmy Schmidt?

They're in the dark when it comes to streaming data, but Nielsen may change all that

The television networks are kind of like the main character in Tina Fey's new sitcom Unbreakable Kimmy Schmidt, who is released back into the world from an underground cult—they're in the…

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