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Topic: Amazon

Uber's Delivery Play Shows Logistic Brands Are Under Attack

UPS and FedEx see tech encroachments

The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector. Amazon delivery drones are seemingly on the horizon, and Google is pitching same-day delivery in…

The 4 Biggest Marketing Implications From Amazon's Fire Phone

Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

Yahoo's Self-Service Ads Reportedly to Include Premium

Could help slumping sales

In a bid to shore up display ad revenue, Yahoo will reportedly begin offering media buyers a self-service version of its premium ad management tool, Yahoo Ad Manager (YAM) Plus. Access…

Amazon Bets on Small Businesses to Win Mobile Payment Space

Makes its move into bricks-and-mortar retail

Amazon rolled out a new mobile point-of-sale service today dubbed Amazon Local Register that competes directly with Square and PayPal to push retailers and merchants to accept in-store transactions through…

Amazon Has the Best Consumer Perception of Any Brand

Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail

Opens first brick-and-mortar in SoHo

Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin…

The Best-Loved Brands in the LGBT Community

Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

Why Amazon's New Phone Threatens Retailers

Built-in showrooming spells trouble for bricks-and-mortar stores

Amazon today unveiled its highly anticipated smartphone—dubbed Amazon Fire Phone—that will give the e-commerce giant yet another piece of ammunition against retailers in its goal to own online shopping through…

Amazon Reportedly Will Launch Music-Streaming Service This Summer

Just the latest premium service from e-commerce giant

Amazon will launch a music-streaming service under its Prime membership plan, BuzzFeed reported Thursday. According to the news site, the e-commerce giant has inked deals with two out of the three…

Google Beats Apple in List of World’s Most Valuable Brands

Brand value highlights tech sector growth

Google, Apple, IBM and Microsoft are the companies that rank the highest in terms of brand value, according to a new study commissioned by WPP and conducted by Millward Brown.…

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