Topic: Amazon
If you could pick a brand to lead the country, which one would it be? This hypothetical question was part of an online poll about politics that a unit of McCann…
It's never easy to talk about revolution in tech advertising. But this seems like a pretty basic rule of thumb: Focus on how amazing your innovations are today, not on…
E-tailer Amazon has inked a new multi-year pact with Viacom's fledgling pay-cable network Epix to distribute the cabler's library on Amazon's Prime Instant Video service. The deal is a big one…
Early this week news broke that Google is acquiring the venerable guidebook publisher Frommer's. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year.…
“Would you like a free cupcake?” Duh. The no-brainer question stops sidewalk traffic as Sophie Kallinis LaMontagne, wearing her signature hot pink apron and matching lipstick, holds out a ribboned tray of…
Consumers are twice as comfortable with Amazon using their purchase history to target their offers compared to Facebook employing user profile data to do the same, according to a new…
When the IAB showcased a collection of its Rising Star rich media units in February, there was genuine hope that these bold, splashy ads could inject new life into the…
Specs Who Frances Webster, co-founder, managing director; Deacon Webster, co-founder, chief creative officer What Creative boutique agency Where Walrus offices, New York Seven-year-old Walrus, which formed from the ashes of Mad Dogs & Englishmen,…
Talk about understatement. "Everything about television is changing," said Sen. Jay Rockefeller (D-W.Va.), in announcing the Commerce Committee's hearing next week on "The Emergence of Online Video: Is It the…
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating…
