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Topic: Amazon

Amazon Sponsored Links Seen as Direct Threat to Google AdWords E-commerce giant tapping its data for ads

Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online,…

August 25, 2014, 3:57 PM EDT

Reggie Watts Has Created Truly Odd Greenpeace Ads Aimed at the Tech Industry 'My grandma clicks dirty'

Reggie Watts yodels, raps, hangs with woodland fauna, floats on a giant leaf and generally goofs around in a quartet of new videos from Greenpeace. The environmental group is sending a…

August 20, 2014, 11:41 AM EDT

Uber's Delivery Play Shows Logistic Brands Are Under Attack UPS and FedEx see tech encroachments

The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector. Amazon delivery drones are seemingly on the horizon, and Google is pitching same-day delivery in…

August 19, 2014, 12:50 PM EDT

The 4 Biggest Marketing Implications From Amazon's Fire Phone Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

August 18, 2014, 7:00 AM EDT

Yahoo's Self-Service Ads Reportedly to Include Premium Could help slumping sales

In a bid to shore up display ad revenue, Yahoo will reportedly begin offering media buyers a self-service version of its premium ad management tool, Yahoo Ad Manager (YAM) Plus. Access…

August 15, 2014, 11:34 AM EDT

Amazon Bets on Small Businesses to Win Mobile Payment Space Makes its move into bricks-and-mortar retail

Amazon rolled out a new mobile point-of-sale service today dubbed Amazon Local Register that competes directly with Square and PayPal to push retailers and merchants to accept in-store transactions through…

August 13, 2014, 10:15 AM EDT

The Other Bieber, Letterman and Zellweger Star in Ads for the Other Amazon Agency finds people who share its famous-name problem

Sharing a name with a celebrity has got to be a blessing and a curse. But it can also make you mildy famous. Lynda Pearson and Millie Olson co-founded Amazon Advertising,…

July 17, 2014, 6:10 PM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail Opens first brick-and-mortar in SoHo

Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin…

July 10, 2014, 1:45 PM EDT

The Best-Loved Brands in the LGBT Community Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

June 24, 2014, 10:46 PM EDT

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