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Topic: Amazon

Not All Bots Are Trying to Rip Off Digital Advertisers

But even the 'good' ones can cost marketers plenty

It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate. But…

Marketers Say Debuting Amazon Dash Right Before April Fools' Day Was Genius

People are already buzzing about how to use the buttons

For a few hours on Tuesday, social media users were puzzled over whether Amazon Dash was an actual, Internet-of-Things invention or an early April Fools' Day joke. The Seattle-based e-commerce giant…

3 Reasons to Believe Great Original Programming Is the Future of Digital Video

Awards, Amazon and a hunger for storytelling

Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning. As we look to the fourth annual Digital Content…

How Are TV Networks Just Like Kimmy Schmidt?

They're in the dark when it comes to streaming data, but Nielsen may change all that

The television networks are kind of like the main character in Tina Fey's new sitcom Unbreakable Kimmy Schmidt, who is released back into the world from an underground cult—they're in the…

Woody Allen Will Create His First TV Show for Amazon, but Not Everyone Is Thrilled

Online video exclusive sparks dark mockery on Twitter

Woody Allen is headed to the small screen. Amazon said Tuesday that it has green-lit the first season of a new television series created by the Academy Award-winning director and…

As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention

Brands pursue partnerships amid new demographic data

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six…

Condoms, Horse Heads, Handcuffs and 11 Other Things Amazon Will Now Deliver in an Hour

New Prime app promises weirdness without the wait

Amazon's whole mission is to get people what they want as fast as possible, a pledge the retailer took to an extreme new level with today's debut of a one-hour delivery…

5 Ways Television Changed Dramatically in 2014

For ratings, reality TV and streaming, it was a wild year

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created…

Here's a Look at Instagram's First Beer Ads From Stella Artois

Anheuser-Busch brand markets to millennials

Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on…

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon

Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to…

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