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Topic: Amazon

Amazon to Air Its First Super Bowl Ad, Starring Alec Baldwin and Dan Marino

Are you ready for #BaldwinBowl?

Amazon will air its first-ever Super Bowl ad on Feb. 7, Adweek has confirmed, and it has recruited Alec Baldwin for his first Super Bowl campaign since Hulu in 2009. The…

Broadcast TV Is Still Outpacing Netflix's Top Shows by Millions of Viewers Per Episode

Measurement firm says networks remain ahead of streaming

Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they're still lagging far behind TV's top programs, according to data obtained exclusively by Adweek. Multiplatform…

Ubisoft Is Releasing a 30-Minute Amazon Video to Entice Gamers

YouTube stars help bring Clancy-inspired The Division to life

Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too? Ubisoft hopes so. For the first time, the gaming…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Netflix and Amazon Dominate Golden Globe Nominations as Broadcast Gets Elbowed Out

NBC shut out, but cable sibling USA thrives with Mr. Robot

If last year's Golden Globe Awards heralded the streaming services' arrival as major television players, this year's list of nominees shows streaming networks have suddenly become the dominant forces. Netflix led…

Here They Are: The Hottest Shows, Magazines and Digital Brands of 2015

Adweek's readers and editors select the year's Hot List

It was the year Caitlyn Jenner made the cover of Vanity Fair, Amy Schumer conquered all media and Empire became the breakout hit of broadcast TV. Throw in the explosive growth of…

Verizon Is Giving Away Tons of Free Stuff on One of the Year's Biggest Travel Days

‘Thanksgetting’ offers Wi-Fi, Amazon downloads

Even if you're excited to cram stuffing and turkey down your gullet tomorrow, traveling with the 47 million other people expected to do so this Thanksgiving can be exhausting. Enter: Verizon.…

This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push

Sparkling juice brand's campaign includes 650 pieces of content

A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few…

After Paris Attacks, Brands Try to Show Support on Social Without Being Insensitive

Adding to the conversation can be a challenge

When tragic events like Friday's terrorist attacks in Paris unfold, marketers face a challenge: Should they show their support for victims on social media, and if so, how do they do so…

Fresh Off the Boat’s Constance Wu Can't Stop Putting Her Bunny on Instagram

Plus, the podcast that makes her angry

Specs Age 33 Claim to fame Stars as Jessica Huang in the ABC comedy Fresh Off the Boat (Tuesdays, 8:30 p.m.) Base Los Angeles Twitter @ConstanceWu Adweek: What's your morning routine? Constance Wu: I like to…

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