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Topic: Amazon

Facebook Fans Bring Back Coca-Cola's Surge After 11-Year Hiatus Sold out on Amazon

Coca-Cola’s citrus-flavored Surge is back on the U.S. market after an 11-year absence and already sold out, thanks to a fan campaign carried out mostly via Facebook. The soda maker announced…

September 16, 2014, 2:51 PM EDT

Can Apple Win Over Retailers With Its Digital Wallet? Walmart already is snubbing Apple Pay

Launching a revolutionary digital wallet is going to prove challenging even for Apple as it lobbies retailers large and small to invest in the technology. Just two days after Apple debuted…

September 11, 2014, 12:02 PM EDT

How Having Higher Income Affects How Men Spend and Consume Media Rich guys are more likely to see newspaper, TV ads

Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic,…

September 10, 2014, 9:17 AM EDT

Apple, Amazon and Google Go After Business Customers To compensate for slower consumer growth?

After years of triumph in the consumer marketplace, tech giants Apple Inc., Amazon.com Inc. and Google Inc. are boosting efforts to court the business sector. Bloomberg reported that Apple, which expects…

August 26, 2014, 3:21 PM EDT

Why Amazon's Deal With Twitch Makes Sense Mobile and streaming video are priorities for both

While it may have come out of left field, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match. There's no denying that Google would…

August 25, 2014, 7:21 PM EDT

Amazon—Not YouTube—Acquires Twitch Gaming video site reportedly sells for $970 million

In a surprising move, leading gaming-themed streaming video portal Twitch announced today that it has been purchased by Amazon. The Seattle-based e-commerce company confirmed the deal, saying it acquired the online…

August 25, 2014, 5:29 PM EDT

Amazon Sponsored Links Seen as Direct Threat to Google AdWords E-commerce giant tapping its data for ads

Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online,…

August 25, 2014, 3:57 PM EDT

Uber's Delivery Play Shows Logistic Brands Are Under Attack UPS and FedEx see tech encroachments

The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector. Amazon delivery drones are seemingly on the horizon, and Google is pitching same-day delivery in…

August 19, 2014, 12:50 PM EDT

The 4 Biggest Marketing Implications From Amazon's Fire Phone Gesture-based ads and a lot of shopping

Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing…

August 18, 2014, 7:00 AM EDT

Yahoo's Self-Service Ads Reportedly to Include Premium Could help slumping sales

In a bid to shore up display ad revenue, Yahoo will reportedly begin offering media buyers a self-service version of its premium ad management tool, Yahoo Ad Manager (YAM) Plus. Access…

August 15, 2014, 11:34 AM EDT

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