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Topic: Amazon

In This Online Store, Viewing Ads Could Lead to Discounts

Jet.com is lowering bills wherever it can

New e-commerce site Jet.com plans to turn advertising revenue into consumer savings. CEO Marc Lore developed the site to get a piece of the potentially trillion-dollar e-commerce market, and to…

Industry Players Disagree on Whether Jet.com's Business Strategy Is Sustainable

Draws skeptics, defenders

Jet.com went live today with plenty of buzz, but its long-term viability is questionable.  The well-funded e-commerce website offers consumers an alternative to Amazon for seemingly all of their online shopping needs. Industry watchers…

Amazon's Brand Takes a Hit on Social Media During #PrimeDay

Negative tweets up 241%, but e-tail giant claims big win

Social media sentiments around Amazon took a noticeable turn for the worse during the first 13 hours of Prime Day, which has the e-commerce site offering a slew of deals…

Amazon Prime Day Is Less of a Mega-Sale Than a Crappy Yard Sale, Customers Say

Prime-only offers fail to impress

UPDATE: See Amazon's mid-day statement at the bottom of this story for a description of how the site feels its Prime Day has been successful. Original story begins below: Amazon Prime…

Half of 2015's Best-Perceived Brands Predate the Web

Amazon rules, but traditional companies still thrive

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust…

Here’s Why Consumers Love Netflix More Than Amazon and Hulu

Clear branding is key

While Amazon and Hulu are trying to compete with Netflix, the reality is that Netflix is the clear victor in the battle of the streaming services. Nielsen notes that 36…

Amazon Will Pull Confederate Flag Merchandise

E-commerce giant follows in Walmart's footsteps, per Reuters

If you searched "Confederate flag" on Amazon on Tuesday afternoon, you found pages upon pages of products that feature the unquestionably controversial stars-and-bars symbol of Southern rebellion. But that probably won't be the…

Will Ads on Shipping Boxes Be the Key to Amazon's Profitability?

The space could be effective if used judiciously, analysts say

Some Amazon.com consumers came home last week to find tiny, yellow, chaos-loving creatures on their doorstep. Well, sort of: They were characters from the movie Minions, printed on shipping boxes…

What Happens When a Group of OMD Execs Jumps Ship and Moves to the East Village

Expertly pairing media with creative

Specs Who From left: Co-founders Jonathan Haber, Marc Simons, Trevor Guthrie and Alan Cohen What Media and content agency Where East Village, N.Y. and Los Angeles, Calif. Giant Spoon, launched by former OMD media execs,…

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

According to Mary Meeker's Internet report

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for…

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