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Topic: Amazon

Google Beats Out Apple as the World's Most Valuable Company at $229 Billion

BrandZ's annual study ranks the top 100 businesses

Alphabet—Google's holding company—is also the world's most valuable alpha dog. Today, Millward Brown and WPP released their annual BrandZ Top 100 Most Valuable Global Brands, which tracks the worth of the…

You Can Now Order Condoms With the Touch of an Amazon Dash Button

Trojan and 77 more brands join service on April Fool's Eve

Amazon has announced Dash buttons for 78 brands, including Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox and—safe-sex advocates will like this one—Trojan, the condom company. So now…

Amazon Now Wants to Sell You TV and Internet Packages

Opens 'Cable Store' with Comcast Xfinity offerings

Amazon quietly launched an e-commerce channel in the last couple of days that's selling TV-and-Internet-bundles from Comcast Xfinity. Called Amazon Cable Store, the channel represents a partnership between the two companies. Given…

Togetherness Co-Creator Jay Duplass on How His Transparent Character Helped His Style

And why he isn't into sports anymore

Specs Age 42 Claim to fame Co-creator and co-executive producer of HBO's Togetherness (returns Feb. 21); co-star on Amazon Prime's Transparent Base Los Angeles Twitter @jayduplass Adweek: What's the first information you consume in the…

Old New Yorker Stories Are Being Turned Into Compelling Short Films for Amazon Prime

The new series debuts today

How did David Remnick feel when he saw Burkhard Bilger's 2014 story, "The Ride of Their Lives", about young Texas bull riders, turned into a film? "In a way, it was…

iCrossing’s New Chief Strategy Officer Says Advertising Should ‘Feel Native’

Anne Bologna on infusing creativity into ad tech

Specs Current gig Chief strategy officer, iCrossing Previous gig Brand strategy vp, TripAdvisor Twitter @bologniac Age 58 Adweek: You've been in the industry now for more than 25 years. What is technology in advertising…

6 Reasons Why Amazon May Be Perfectly Situated to Open Hundreds of Stores

The data and opportunities are there

Sandeep Mathrani, the CEO of mall development giant General Growth Properties, got many folks' attention on an earnings call late Tuesday afternoon, though the reason had nothing to do with…

More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Not everyone thinks so

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Amazon to Air Its First Super Bowl Ad, Starring Alec Baldwin and Dan Marino

Are you ready for #BaldwinBowl?

Amazon will air its first-ever Super Bowl ad on Feb. 7, Adweek has confirmed, and it has recruited Alec Baldwin for his first Super Bowl campaign since Hulu in 2009. The…

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