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Topic: Amazon Prime

Here’s Why Consumers Love Netflix More Than Amazon and Hulu

Clear branding is key

While Amazon and Hulu are trying to compete with Netflix, the reality is that Netflix is the clear victor in the battle of the streaming services. Nielsen notes that 36…

Why This Weekend’s Real Must-See Series Is Not True Detective

Catastrophe is the premiere truly worth watching

After 15 months and thousands of memes, True Detective Season 2 finally premieres on Sunday. It would be nearly impossible for any show to live up to that level of…

'Catastrophe' Makes Its American Debut on Facebook, Not Amazon Prime

U.K. pilot available 48 hours starting tonight

British comedy Catastrophe will make its American debut this evening on Facebook. While the first season will be available Friday on Amazon Prime, the 24-minute debut episode hits Facebook at 7…

Will Ads on Shipping Boxes Be the Key to Amazon's Profitability?

The space could be effective if used judiciously, analysts say

Some Amazon.com consumers came home last week to find tiny, yellow, chaos-loving creatures on their doorstep. Well, sort of: They were characters from the movie Minions, printed on shipping boxes…

Infographic: the Rise of Entertainment on Demand

Streaming is up. Downloads are down

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of…

Marketers Say Debuting Amazon Dash Right Before April Fools' Day Was Genius

People are already buzzing about how to use the buttons

For a few hours on Tuesday, social media users were puzzled over whether Amazon Dash was an actual, Internet-of-Things invention or an early April Fools' Day joke. The Seattle-based e-commerce giant…

Today Only, Amazon Is Discounting Prime to $72 and Streaming Transparent for Free

A clear (and crucially timed) push for subscriber growth

Apparently on a charm offensive after winning two Golden Globes for its witty dramedy Transparent, Amazon is streaming the show for free today and offering a discount for new converts…

Condoms, Horse Heads, Handcuffs and 11 Other Things Amazon Will Now Deliver in an Hour

New Prime app promises weirdness without the wait

Amazon's whole mission is to get people what they want as fast as possible, a pledge the retailer took to an extreme new level with today's debut of a one-hour delivery…

Join Today's #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord

Twitter chat at 2 p.m. will include Hulu's ad sales chief

The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.  Some…

Google Ramps Up the Same-Day Delivery Service War

With more cities and merchants on board, can it take on Amazon Prime?

Google is hoping that if you're going to shop local, you'll go with Google Express. This week, the company officially rebranded its former Shopping Express service—which allows people to order items…

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