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Topic: Amazon Prime

Our First Arc Awards Winners Represent the Best in Branded Storytelling

The honors cut across fiction and nonfiction, as well as digital, TV and film categories

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons…

The Most Engaging Brand Content of 2016, Month by Month

29 social marketing moves that really worked

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but…

Comedian Tig Notaro Would Rather Start Her Morning With Cute Animal Videos Than Emails

And why she isn't fond of Twitter

Specs Age 45 Claim to fame Comedian; creator and star of One Mississippi on Amazon Prime; performing a New York Comedy Festival show at Carnegie Hall on Sat. Nov. 5 Base Los Angeles Twitter @tignotaro Adweek:…

Live Viewership May Be Down, but TV Content Is Still the Main Thing People Are Streaming

Report says millennials watch it more than originals

Hulu and Netflix have become the cereal aisle of streaming services. There are thousands of options for thousands of different tastes. And with the influx of original content available, advertisers…

Amazon Prime Day Sales Were Up 60%, and Robot Vacuum Cleaners Sold Like Crazy

23,000 Roombas purchased

If you are tired of hearing about Amazon Prime Day, well, put your hands over your ears because there are more on the way. The e-retail giant's self-created holiday Tuesday generated 60…

You Can Now Order Condoms With the Touch of an Amazon Dash Button

Trojan and 77 more brands join service on April Fool's Eve

Amazon has announced Dash buttons for 78 brands, including Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox and—safe-sex advocates will like this one—Trojan, the condom company. So now…

Old New Yorker Stories Are Being Turned Into Compelling Short Films for Amazon Prime

The new series debuts today

How did David Remnick feel when he saw Burkhard Bilger's 2014 story, "The Ride of Their Lives", about young Texas bull riders, turned into a film? "In a way, it was…

How Amazon Is Slowly Building a World in Which It Takes Very Little Effort to Shop

'Replenishment' service nabs GE, other brands

If you use all of Amazon's technologies in the near future, you almost won't have to leave your home. And you won't even have to push buttons to get your…

Ubisoft Is Releasing a 30-Minute Amazon Video to Entice Gamers

YouTube stars help bring Clancy-inspired The Division to life

Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too? Ubisoft hopes so. For the first time, the gaming…

Amazon Goes for Prime Cuteness in This New Commercial With a Super Tiny Horse

Our pupils are still dilated

Amazon cutes its way into our hearts with this new spot, in which a tiny horse has trouble making friends. The story here is similar enough to Rudolph the Red-Nosed…

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