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Topic: Amazon

Why The Washington Post's Jeff Bezos Is Adweek's Media Visionary of 2016

Amazon boss changed how we shop—and now he’s saving journalism

Few tech entrepreneurs have had the ability to imagine a future just beyond our reach, and to profoundly change how we live our lives. Steve Jobs and Mark Zuckerberg are…

These Were the Hottest Apps, Games and Gadgets of 2016

Snapchat, Slack and Pokemon Go rule our Digital Hot List

History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game…

These Were the Hottest TV Shows and Networks of 2016

Power grabs, real and imagined, ruled the airwaves

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which…

Amazon Is Dominating Online Retail Going Into the Holiday Shopping Season

Data-rich chart shows it's a statistical rout

Some might say it's Amazon's online world, and the rest of us are just browsing in it. And while virtually roaming Amazon's real estate, many people also spend a crazy of…

Amazon's Touching Interfaith Ad Appeals to the Better Angels of a Divided World

Spot promotes tolerance with a vicar and an imam

A quick glance at any news ticker or social media feed might lead one to conclude that ours is a world split by class, race, nationality and political persuasion. Amazon, however,…

Amazon Has a Great Strategy to Lure Consumers to Echo: Exclusive Holiday Deals

Santa, meet Alexa

Amazon just gave a preview on how it's bringing voice-recognition deals to Black Friday and Cyber Monday. The retail giant today introduced a bevy of discounted holiday offers, which include everything…

How This Agency Built Its Own App Using Amazon Echo

Voice skills have become big business for Rain

Last October, New York-based digital agency Rain worked with Campbell's to find a new way to push out the CPG giant's library of recipes, creating one of the first branded…

Smart Home Devices Are Giving Brands a Whole New Way to Advertise

Tide, Patrón offer tips through voice assistants

The next time you need help removing a stain from clothing or are searching for cocktail recipes, don't be surprised if help comes in the form of sponsored voice messages…

Big Brands Are Already Targeting Their Competitors With Apple Search Ads

Domino's, Amazon push for app downloads

When Apple made its foray into mobile advertising in 2010, big names like Nike, McDonald's and Coca-Cola were willing to shill out $1 million just to serve their ads to iPhones and…

What Chatbots Are Teaching Us About the Future of Marketing

Closing the gap between man and machine

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. David Shing  Alex Fine But a good…

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