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Topic: Amazon

Why It's So Hard for Brands to Get Noticed on Amazon Study shows how shoppers search

Brands have a love-hate relationship with Amazon. But exclusive new research shows that even marketers that embrace the site face an uphill battle in grabbing shoppers' attention. New York-based Millward…

November 14, 2014, 12:56 PM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Amazon Wants to Enter Your Homes and Hearts With This Super-Cheesy Infomercial Its new Echo gadget is part of the family

"Alexa, do we really need a voice-activated speaker that listens for our every command?"  Amazon is trying to earn a spot on our bookshelves, countertops and coffee tables with Echo, a…

November 6, 2014, 4:08 PM EST

Here Are 10 Must-See Stats From This Week in Digital Marketing Entails Facebook, Tumblr, Kraft, Foursquare and Visa

We've rounded up this week's 10 most interesting numbers from the world of digital marketing. Check them out below. 1. Facebook posts with only 40 characters get 86 percent more engagement,…

October 24, 2014, 2:23 PM EDT

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through In talks with studios to join UltraViolet

Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The…

October 10, 2014, 4:07 PM EDT

This Kate Spade Store Is Still Being Built, but You Can Shop Online Right at the Construction Site Also serves up personalized digital content

Brick-and-mortar stores almost always seem to be under construction or renovating, but why should that stop consumers from shopping? Kate Spade will open a new store at The Mall at…

October 10, 2014, 11:27 AM EDT

Amazon Will Open a Pop-Up Store in New York City Hanging sign near Empire State Building

Amazon, a longtime foe of brick-and-mortar stores, is hanging out a real sign of its own in a planned New York City outlet. The e-tailer plans to set up a…

October 9, 2014, 4:07 PM EDT

Amazon Is Reportedly Prepping Grocery Delivery for New York Could debut in coming weeks

Amazon Fresh is planning to add the Big Apple to its roster of cities where grocery delivery is available, according to Re/code, which cited unnamed sources. The delivery service could…

September 26, 2014, 3:41 PM EDT

6 Clues That Google Will Turn Uber Into a Self-Driving Home Delivery Service Jeremiah Owyang riffs on a science-fiction-like possibility

Jeremiah Owyang, founder of Crowd Companies, got the opportunity to see one of Google's self-driving cars up close this morning out in northern California. And then he tweeted one of…

September 26, 2014, 3:11 PM EDT

Amazon Is Trying to Create a Jetsons-Like Button for Ordering Soap and Toilet Paper And reportedly pumps $55 million into Lab126 to make it happen

Amazon plans to invest $55 million in its Lab126 division while boosting personnel by 27 percent over the next five years, Reuters reported. Among the connected-home devices being tested, according to…

September 25, 2014, 7:00 PM EDT

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