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Topic: Amazon

Portrait: Walrus This New York shop has an affinity for like-minded news and entertainment clients

Specs Who Frances Webster, co-founder, managing director; Deacon Webster, co-founder, chief creative officer  What Creative boutique agency Where Walrus offices, New York Seven-year-old Walrus, which formed from the ashes of Mad Dogs & Englishmen,…

May 17 2012

Kindle Ad for Third 'Hunger Games' Book Spoils the First Two Shows full first page, revealing key plot points

Spoiler alert! Warning! Warning! Spoilers ahead! OMG! If you read on, your life will be spoiled and not worth living! Amazon is taking some heat for a Kindle billboard in…

April 30 2012

Senate Commerce to Tackle Online Video Barry Diller to headline witness list

Talk about understatement. "Everything about television is changing," said Sen. Jay Rockefeller (D-W.Va.), in announcing the Commerce Committee's hearing next week on "The Emergence of Online Video: Is It the…

April 19 2012

Will the Kindle Fire Be an iPad Killer? Virtues and downsides for magazines debated

When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating…

March 21 2012

Man Surprised to See Himself in Facebook Ad for Giant Tub of Lube Joke in a personal post becomes a sponsored story

Advertising people have long been derided as snake-oil salesmen. Nick Bergus, a writer, multimedia producer and teacher from Iowa, pitched a very different substance to glide into his 15 minutes…

February 29 2012

Verizon to Duke It Out With Hulu, Netflix, Amazon, HBO GO Partners with Redbox parent Coinstar

The rapidly growing licensed video market has a new player. Verizon, partnering with Redbox parent company Coinstar (yes, of change-jar-disposal fame), joins Hulu, Netflix, Amazon and HBO GO in a…

February 14 2012

Amazon's Kindle Ice Queen Is Back, Now With a Couple of Kids Brand takes another shot at Apple's iPad

After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a…

February 10 2012

Amazon Licenses Loads of Viacom Content Pact covers material licensed by Netflix in a nonexclusive earlier deal

Hot on the heels of Verizon's announcement that it too would be entering the streaming content wars, Amazon has added a large library of Viacom content to its $79 per…

February 08 2012

Data Points: Sandwich Hero Subway, which has expanded its menu of healthier fast food, was 2011's top brand, according to a YouGov survey

Across demographic segments, brand preferences often vary widely. Parents like budget-friendly brands like Subway and Target, while online/tech giants lead LGBT consumers’ list. Democrats are fans of PBS while Republicans prefer…

January 25 2012

MEC Launches Netflix Campaign in the U.K. Ads are running on TV, radio and online

Netflix has launched a multimedia advertising campaign in the U.K. and Ireland with the help of MEC Global Solutions. The campaign commenced yesterday following Netflix’s inauguration of its streaming service…

January 11 2012

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