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Turner and Starcom in Product Placement Partnership Yearlong deal will cover marketing and research

In a first of its kind deal, Starcom and Turner will partner for an unspecified number of brand integrations on TBS, TNT, truTV and Adult Swim for a full year.…

October 31, 2013, 6:13 PM EDT

Can TV Buyers Adapt to a Digital Model? Real-time exchanges

Beyond just getting a seat at the table, digital buyers are suddenly finding themselves at its head—and the love of data, optimization and acronyms they’re bringing with them could seriously…

March 11, 2013, 11:30 PM EDT

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