Topic: Amanda Richman

Turner and Starcom in Product Placement Partnership

Yearlong deal will cover marketing and research

In a first of its kind deal, Starcom and Turner will partner for an unspecified number of brand integrations on TBS, TNT, truTV and Adult Swim for a full year.…

Can TV Buyers Adapt to a Digital Model?

Real-time exchanges

Beyond just getting a seat at the table, digital buyers are suddenly finding themselves at its head—and the love of data, optimization and acronyms they’re bringing with them could seriously…