Topic: Amalgamated

Ben & Jerry's Scoops Up Euphoria on Instagram

Followers show off their ice-cream faces

iScreen, uScreen. Ben & Jerry's is rallying its 127,000 Instagram followers and inviting them to upload images representing "euphoria"—because that's the feeling you get from Ben & Jerry's ice cream—by…

Ben & Jerry's Enables Rampant Spooning With New App

'Wanna Spoon?' finds your perfect partner

Imagine my disappointment when I realized that the name of Ben & Jerry's new Facebook app "Wanna Spoon?" refers to sharing Greek frozen yogurt rather than engaging in a snuggly,…

Vodka Brand's Window Washers Invite Office Workers Out for a Drink

An outdoor stunt for an indoor crowd

Ad agency Amalgamated and Ultimat Vodka got guys in business suits to pose as window washers in Chicago and New York and had them ride up and down high-rise office…

Honest Tea Dips Its Toe Into TV

New campaign from Amalgamated bows new tag

How does a challenger brand embrace mass media without losing touch with its grass roots? That’s a key challenge facing Honest Tea, as the beverage launches its first TV ad today.…

Honest Tea Recycles Your Facebook Updates for Earth Month

Old messages get reposted, with a green message

How does one promote recycling, which requires actual effort, on Facebook, which has become a storage locker for cat pictures and misspelled political rants? If your answer was, "Allow people…

Cablevision Selects Finalists in Optimum Creative Review

Company to brief 4 shops this week

Four shops have advanced to the final round of Cablevision’s search for an agency to craft image ads for its Optimum brand. This week, Cablevision executives will brief the shops. Final…

3G Amazon Kindle book reader

Amazon Taps New Shop for Kindle

E-reader's media spending last year topped $82 million

Amazon has turned to a new agency to create ads for the Kindle. The hiring of Walrus follows a review in which Droga5 and Amalgamated were the other finalists. Previously, Amazon…

Ad of the Day: Ben & Jerry's

Amalgamated spot celebrates brownie supplier in miniature

Ben & Jerry's "It's what's inside" campaign continues with this spot from Amalgamated called "Chocolate Fudge Brownie," which shows a miniature fudge brownie bakery being created inside an ice cream…