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Topic: Always

The Most Engaging Brand Content of 2016, Month by Month

29 social marketing moves that really worked

In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but…

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

Adweek reveals this year's award winners

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group…

Leo Burnett's CEO Talks About Moving Forward After Losing McDonald's Account

Agency is 'doubling down' on growth opportunities

After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future. McDonald's, a $1 billion account,…

Always Urges Girls to 'Keep Playing' and Not Quit Sports in Olympic 'Like a Girl' Spot

Battling another bleak statistic

When it comes to sports, girls are often discouraged from continuing to play because of their gender. That's a message that's not worth listening to, says this new Olympic-themed spot from…

Not Every Brand Loves Emojis. Always 'Like a Girl' Says the Female Ones Are Terrible

Brand rips into stereotypes

Most brands have expressed eternal love for emojis in recent years, as they try to talk the talk of young people today. Not so fast, says Always' "Like a Girl"…

A Ground Beef Company Just Made This Random but Pretty Hilarious 'Like a Girl' Parody

Feeling boxed in by your burger options?

P&G's Always scored a smash hit with "Like A Girl." Now, that women's empowerment campaign has a new parody—about the expectations society puts on hamburgers. Ground meat purveyor Schweid & Sons…

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

31 winning video and social marketing moves

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of…

Q&A: How Leo Burnett's CEO and CCO Built a Creative Powerhouse in 10 Years

Celebrating a killer creative year after a decade together

Leo Burnett celebrated a banner year in terms of its creative output and all the awards the global agency racked up—an Emmy for the "Like a Girl" campaign, 69 Cannes…

This N.Y. Agency Taps Paid Influencers to Deliver Major Reach

SheSpeaks isn't afraid to promise big numbers

Specs Who (L. to r.) Client services svp Carol Milliron; strategic partnerships director Morgan Buell; founder, CEO Aliza Freud; SheSpeaks TV contributor Vera Sweeney What Influencer marketing platform Where New York Since 2007, SheSpeaks…

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

Charting a new course

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive…

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