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Topic: Als Society Of Canada

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ALS Canada's ads just as unsettling in print

Lowe Roche in Toronto and the ALS Society of Canada crafted one of the more emotionally wrenching TV spots of 2008: this one, with the children's song "Head and…

February 11, 2009, 6:45 AM EST

Canadian ALS spot sets a new bar for grim

This is one emotionally jarring PSA by Lowe Roche for the ALS Society of Canada. The family images and children's song "Head and Shoulders" start out fast-paced and joyous, then…

November 11, 2008, 8:12 AM EST

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