Topic: Almapbbdo

How to Make Your TV Commercials Look Epic, Even on Zero Budget

iStock by Getty Images has the solution

How can marketers with modest budgets—local home renovators and heating-system installers, for example—create "epic" advertising without going broke? Brazilian agency AlmapBBDO suggests tapping into the royalty-free video and image library…

This Clever Volkswagen Ad Is Exactly as Long as the Time You Can Spend With It

Copywriting makes it easy to skip ahead

If you don't have time to watch this whole new commercial for Volkswagen Trucks, you can just skip to the end for a quickie version—no matter where you are in…

4 Famous Faces Get 20 Years Older in Getty Images' 20th Anniversary Ads

AlmapBBDO tracks passing of time

AlmapBBDO celebrates Getty Images' 20th birthday with this fun campaign that looks at how four famous people—Scarlett Johansson, Prince William, Serena Williams and Bill Clinton—have changed in appearance, using Getty…

Incredible Pedigree Film Profiles Ex-Cons Who Find Their Way by Adopting Dogs

New 'Feel the Good' campaign

"You save a dog. A dog saves you." That's the poignant message of "First Days Out," a four-minute online film for Pedigree by Almap BBDO in Brazil that follows Joey and…

Cannes Names Inaugural Glass Lion Jury

Shattering gender bias in advertising

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change. Launched with a focus on gender, the new award will…

Reincarnation Isn't Kind to Trump, Zuckerberg and Gates in Luxury Magazine Ads

Enjoy your money now

Donald Trump, Bill Gates and Mark Zuckerberg get reincarnated as an owl, a llama and a sheep, respectively, in AlmapBBDO's unusual campaign for Top Magazine, a luxury fashion and lifestyle…

The World's Best Commercials, 2012-13

See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

Ad of the Day: Getty Images

AlmapBBDO weaves 105 video clips into one beautiful story in this sequel to its beloved photo montage

Creating evocative narratives using the vast archives of Getty Images is becoming AlmapBBDO's stock in trade. Getty's stock video footage provides the raw material for the Brazilian agency's new "85 Seconds"…

VW Advertises on Knockoff YouTube Videos to Tout Original Auto Parts

Banners on 'homage' clips click through to real thing

To promote Volkswagen's original auto parts, Brazilian ad agency AlmapBBDO slapped banners on popular homemade YouTube clips—mostly spoofs, parodies and wacky foreign interpretations of songs—directing viewers to the original songs…