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Topic: Alloy Digital

Who Gets Yahoo's Big Media Job? CEO Mayer's list could include Zalaznick, Sassa, even Lloyd Braun

Who gets Yahoo’s big media job? According to Allthingsd.com, the company is looking for a big name from TV world to help shepherd potential content deals like the one in…

October 23, 2013, 2:07 PM EDT

Alloy Pitching Novel-Inspired Teen Drama Digital production firm showcases 8 series at NewFront event, including Jane Lynch comedy

Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront…

May 1, 2013, 8:33 AM EDT

Univision Takes Its Bilingual Video Platform to Mobile Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

April 28, 2013, 11:43 PM EDT

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

April 23, 2013, 1:48 PM EDT

Alloy Digital Acquires Video Network DBG Latest in a string of acquisitions by youth-focused Web entertainment company

Alloy Digital has acquired the video ad network Digital Broadcasting Group. Terms of the deal were not disclosed. The deal puts two of the larger Web video distribution and production firms…

April 17, 2013, 11:57 AM EDT

Alloy Digital Acquires The Escapist, Moves Deeper Into Gaming World Media company looks to extend its games reach on YouTube

Looking to add to its impressive online video presence, Alloy Digital, home of popular digital brands like SMOSH and Clevver TV, today acquired The Escapist, a lifestyle gaming site. Terms…

November 15, 2012, 1:04 PM EST

Xbox Spins New Web Reality Show Gaming brand partners with popular DJ to push Forza Horizon

Even before Facebook turned video games into potential viral juggernauts, they were already inherently digital experiences. So there's probably only a few marketing sectors that view online as a more…

October 23, 2012, 3:08 PM EDT

Hulu Pushing Further Into Branded Entertainment With Alloy Ford and Schick's Web series takes aim at single women

For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video…

August 2, 2012, 12:00 AM EDT

BRB! I'm Watching Awesomeness There's a new channel catching tweens attention and it's not on TV

Nickelodeon, Cartoon Network and Disney Channel: Watch your back. While it’s been challenging enough for the cable channels to get tweens to watch, now another player is going after them where…

June 25, 2012, 12:30 PM EDT

Zombie Apocalypse Spreads to YouTube Alloy Digital's new channel Shut Up Cartoons generates 20 million views in 5 weeks

The jury is still out on how YouTube’s 100 original channels strategy will pan out, but here’s one early conclusion: animation seems to work quite well. Well enough that Nickelodeon…

June 11, 2012, 12:00 AM EDT

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