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Topic: Alloy Digital

Who Gets Yahoo's Big Media Job?

CEO Mayer's list could include Zalaznick, Sassa, even Lloyd Braun

Who gets Yahoo’s big media job? According to Allthingsd.com, the company is looking for a big name from TV world to help shepherd potential content deals like the one in…

Alloy Pitching Novel-Inspired Teen Drama

Digital production firm showcases 8 series at NewFront event, including Jane Lynch comedy

Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront…

Univision Takes Its Bilingual Video Platform to Mobile

Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile

Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

Alloy Digital Acquires Video Network DBG

Latest in a string of acquisitions by youth-focused Web entertainment company

Alloy Digital has acquired the video ad network Digital Broadcasting Group. Terms of the deal were not disclosed. The deal puts two of the larger Web video distribution and production firms…

Alloy Digital Acquires The Escapist, Moves Deeper Into Gaming World

Media company looks to extend its games reach on YouTube

Looking to add to its impressive online video presence, Alloy Digital, home of popular digital brands like SMOSH and Clevver TV, today acquired The Escapist, a lifestyle gaming site. Terms…

Xbox Spins New Web Reality Show

Gaming brand partners with popular DJ to push Forza Horizon

Even before Facebook turned video games into potential viral juggernauts, they were already inherently digital experiences. So there's probably only a few marketing sectors that view online as a more…

Hulu Pushing Further Into Branded Entertainment With Alloy

Ford and Schick's Web series takes aim at single women

For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video…

BRB! I'm Watching Awesomeness

There's a new channel catching tweens attention and it's not on TV

Nickelodeon, Cartoon Network and Disney Channel: Watch your back. While it’s been challenging enough for the cable channels to get tweens to watch, now another player is going after them where…

Zombie Apocalypse Spreads to YouTube

Alloy Digital's new channel Shut Up Cartoons generates 20 million views in 5 weeks

The jury is still out on how YouTube’s 100 original channels strategy will pan out, but here’s one early conclusion: animation seems to work quite well. Well enough that Nickelodeon…

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