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Topic: Alloy Digital

Jordan Levin in Talks to Run Programming at Xbox Former WB chief would report to Nancy Tellem

Jordan Levin, the former CEO of the defunct WB network, is in serious talks with Xbox to take a senior level position that would include running programming at the Microsoft-owned…

February 12, 2014, 3:04 PM EST

Morgan Freeman's Extraordinary Reading of 'What the Fox Says' Meanwhile, De Niro does Miley

It's too soon to tell how the merger of Break Media and Alloy Digital is going to play out. But one of the first video outputs of the new company,…

October 29, 2013, 12:00 AM EDT

Who Gets Yahoo's Big Media Job? CEO Mayer's list could include Zalaznick, Sassa, even Lloyd Braun

Who gets Yahoo’s big media job? According to Allthingsd.com, the company is looking for a big name from TV world to help shepherd potential content deals like the one in…

October 23, 2013, 2:07 PM EDT

NYT: Alloy Digital, Break Media to Merge Web video players represent top YouTube talent

Two major players in the Web video space, Alloy Digital and Break Media, plan to merge into a new company called Defy Media, according to a New York Times report. Both Alloy…

October 8, 2013, 9:54 AM EDT

GroupM Funds Two Web Series From Alloy Digital Plan is to bring young-skewing series to various clients for 2014

Web video series projects often finds themselves in limbo. Most brands are less inclined than they were a few years ago to fund such shows on their own. And many…

September 23, 2013, 12:00 AM EDT

YouTube Artist Kurt Hugo Schneider's Mesmerizing Coke Video Saw High Engagement Clip featured brand's iconic containers as instruments

Remember the mesmerizing video that featured Kurt Hugo Schneider using Coke bottles and cans as musical instruments to promote the brand's "Ahh Effect" campaign? Well, Schneider's effort—which included a second video released…

September 3, 2013, 5:01 PM EDT

Coke Bottles and Cans Serve as Instruments in Promotional Music Video YouTube artist Kurt Hugo Schneider turns beverage into percussion set

Think Coca-Cola is just a soda? Well, you're right. But the beverage's bottles and cans also double as musical instruments in a new video to promote Coke. The clip is one…

July 3, 2013, 11:58 AM EDT

YouTube-Funded Shut Up Cartoons Reaches 1 Million Subs, 100 Million Views But Smosh looking to rely less on Google platform

Barry Blumberg is the evp of Alloy Digital as well as the president of Smosh, the biggest YouTube channel in terms of subscribers. The exec has a long history in…

June 11, 2013, 5:19 PM EDT

Miller64 Debuts Web Series Featuring Pro Athletes Alloy Digital/DBG's 'The Sub' features Terrell Owens, Gary Payton, others

To promote its vision of balancing work and play, Miller64 has rolled out a Web video series called The Sub, in which professional athletes lend a hand to underdog recreational…

June 7, 2013, 7:00 AM EDT

Smosh Video for Sun Drop Soda Racks Up 2 Million Views YouTube duo promotes soda's 'surprisingly good' campaign

Sun Drop believes its soda tastes "surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that…

May 20, 2013, 8:00 PM EDT

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