Topic: Alloy Digital
Sun Drop believes its soda tastes "surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that…
Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront…
Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…
Alloy Digital has acquired the video ad network Digital Broadcasting Group. Terms of the deal were not disclosed. The deal puts two of the larger Web video distribution and production firms…
Looking to add to its impressive online video presence, Alloy Digital, home of popular digital brands like SMOSH and Clevver TV, today acquired The Escapist, a lifestyle gaming site. Terms…
Even before Facebook turned video games into potential viral juggernauts, they were already inherently digital experiences. So there's probably only a few marketing sectors that view online as a more…
For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video…
Nickelodeon, Cartoon Network and Disney Channel: Watch your back. While it’s been challenging enough for the cable channels to get tweens to watch, now another player is going after them where…
The jury is still out on how YouTube’s 100 original channels strategy will pan out, but here’s one early conclusion: animation seems to work quite well. Well enough that Nickelodeon…
