Topic: Alliance for Atlantic City

Vacation Spots Try to Get Their Groove Back New Orleans, Atlantic City rethink their marketing as 'staycation' trend takes hold

These days, it can be hard to get people to visit the Big Easy, and Atlantic City no longer has a stranglehold on gambling. Both cities—historically top U.S. vacation destinations—are looking…

April 24, 2012, 3:46 AM EDT

Atlantic City Selects Shops for Tourism Efforts Initial media budget is about $20 million

Euro RSCG will take up the challenge of revitalizing tourism for New Jersey's Atlantic City. The Havas agency beat two other shops—Interpublic Group’s Draftfcb in New York and Havas’ Arnold in…

February 1, 2012, 4:13 PM EST

3 Shops Vie for Atlantic City Tourism Account Initial media budget is about $20 million

Atlantic City’s search for an agency to drum up tourism is winding down, with three New York shops still in the hunt. The agencies—Euro RSCG, Arnold and Draftfcb—traveled to the New…

January 5, 2012, 4:47 PM EST

Alliance for Atlantic City Seeks Agency Account media spending estimated at more than $20 million

Now that a group charged with burnishing the image of Atlantic City has a leader, it’s time to find an ad agency. On Friday, the Alliance for Atlantic City named former…

October 17, 2011, 3:42 PM EDT