Topic: algorithm

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle

Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users

Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

Facebook Says If You Like Video Then You'll See More of It

Views double in past six months

Facebook is giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends on the social network. The greater emphasis on video…

The Geeks Shall Inherit the Earth

They love computing and creativity. And now the quants may be poised to take over the ad business

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…

Google News Headline Error Creates Controversy for ABC Anchor

ABC News correspondent experiences ‘Google problem’ of his own

On Wednesday morning (April 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent…