Topic: algorithm

Even Spotify Is Surprised by the Huge Success of Its Discover Weekly Playlists

A 'musical addiction' that has the company rethinking everything

Spotify's secret sauce of algorithmic playlists didn't happen by accident. But its rapid growth—and rabid fan reaction—kind of did. It's been a little over a year since the streaming music service…

5 Instagram Tips From Mercedes-Benz, Which Gets Superb Engagement on the Platform

It's about 'telling powerful stories'

Follow Mercedes-Benz on Instagram, and you'll soon learn two things: It posts several times a day across the brand's properties, and people eat it up. For instance, the carmaker's global account,…

What Instagram's New Algorithm Could Mean for Agencies and Brands

Marketers weigh in on the changes

With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users' feeds based on their interests. It's…

Instagram Is Adding an Algorithm to Reorder Feeds Based on the Posts Users Like

Will nudge brands to beef up their ads

Instagram on Tuesday confirmed that it's adding an algorithm that will reorder which images and videos users see in their feeds. Instagram's plans are "based on the likelihood you'll be interested in the…

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle

Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users

Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

Facebook Says If You Like Video Then You'll See More of It

Views double in past six months

Facebook is giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends on the social network. The greater emphasis on video…

The Geeks Shall Inherit the Earth

They love computing and creativity. And now the quants may be poised to take over the ad business

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…

Google News Headline Error Creates Controversy for ABC Anchor

ABC News correspondent experiences ‘Google problem’ of his own

On Wednesday morning (April 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent…