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Topic: Alexia Quadrani

How Will Publicis Omnicom Save $500 Million? By eliminating redundancies, gaining purchasing clout

Omnicom CEO John Wren has promised efficiencies of $500 million dollars in the Publicis Omnicom Group deal. How is he going to get there? Well, first off, by eliminating back office…

July 29, 2013, 5:20 PM EDT