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Topic: Alexandra Shapiro

USA and The Verge Team Up for a Weekly Live Digital Mr. Robot Aftershow

Sparked by NBCU's investment in Vox Media

Just one Mr. Robot aftershow episode wasn't enough for USA, so the cable network is going to make them a weekly—and digital—event for Season 2. USA has partnered with The Verge,…

Facebook Gamers Watched Graceland Video 1 Million Times in Brief Effort

USA Network loves the data from recent stint

USA Network says it got 1 million views from a two-week campaign last month that rewarded social gamers on Facebook if they watched a promotional video for its Graceland show. At…

USA to Launch 6 'Social TV' Tie-ins Aimed at Superfans

Net partners with Capital One, carmakers for deep digital integrations

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…

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