Topic: Alexandra Shapiro

Facebook Gamers Watched Graceland Video 1 Million Times in Brief Effort

USA Network loves the data from recent stint

USA Network says it got 1 million views from a two-week campaign last month that rewarded social gamers on Facebook if they watched a promotional video for its Graceland show. At…

USA to Launch 6 'Social TV' Tie-ins Aimed at Superfans

Net partners with Capital One, carmakers for deep digital integrations

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…