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Topic: Alcohol

Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset

The vodka's new message is more about 'we' than 'me,' says the mogul

Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years. Since 2009, he's helped Diageo's Ciroc…

This Crazy Beer Ad Was Filmed Entirely Underwater. Here's How They Did It

An octopus' dance party

IDEA: Shooting a commercial is hard enough. But shooting one entirely underwater? Are you crazy? Brazilian agency F/Nazca Saatchi & Saatchi decided it was doable, and would be a great way…

Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing Else Ever Works

Colle+McVoy taps the TapServer

The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer. The latest example…

David Beckham Invites You to Travel the World, Drinking His Scotch, in Ad From Guy Ritchie

Meet the very stylish Haig Club

If you're the type of jet-setter who flies a seaplane to a Scottish estate so you can put on a tuxedo and have a drink with a handful of your…

Strongbow Cider Goes for Newcastle-Style Humor With 'Slow-Motion Horse'

Droga5 thumbs its nose at more category clichés

Droga5 has won raves for its Newcastle Brown Ale work, which skewers beer-marketing clichés. Now, the agency is bringing a similar sensibility to another Heineken-owned brand: Strongbow Hard Apple Cider. The…

Guinness Takes You Inside Its Storied Dublin Brewery in Almost Mystical New Ad

'255 years into a 9,000-year lease'

By celebrating its Irish roots, Guinness subtly sails into the mystic with "In Pursuit of More," a campaign that bows with this 90-second spot from Philadelphia agency Quaker City Mercantile. St.…

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside

Drink it up, designers

If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with…

How Jack Daniel's Searched All Over the Country for the Best Bar Stories

Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

People Think Miller Lite in Retro Cans Tastes Better, Though It's the Same Old Miller Lite

Yes, packaging messes with your head

Never underestimate the power of packaging and design to influence consumer attitudes—and if you're lucky, move product. This lesson is brought to you by Miller Lite, which enjoyed a sales spike…

Jeff Bridges Salutes the Dude's Favorite Beverage in Short Film for Kahlúa

Ivan Zacharias directs 'The White Russian'

As the Dude's favorite cocktail, the White Russian was Jeff Bridges's ever-present co-star in The Big Lebowski. And now, Bridges is giving back to Kahlúa with a short film for…

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