Alcohol | Adweek

Topic: Alcohol

Ad of the Day: Grey Goose's François Thibault Is Vindicated in WPP's 'Fly Beyond' Campaign France's change of heart

Making vodka in wine and cognac country? Mais non! Or actually, mais oui! Grey Goose vodka today launches a new global campaign from Team WPP's Paris and New York offices. And its…

October 7, 2013, 11:10 AM EDT

Sid Lee Transforms Absolut in Global Work Targeting Millennials New lead shop uses four young artists

IDEA: The transformative power of art can change the world. But can it change your world? Absolut tells millennials that it can in its first global work from new lead…

September 30, 2013, 9:47 PM EDT

Patrón Aims for Perfection in an Artful Return to TV Cramer-Krasselt tells the tequila's story

IDEA: Patrón, the world's No. 1 ultrapremium tequila, suddenly has more to say. "They've always told people that Patrón is 'Simply perfect.' Now, for the first time, we're telling people…

September 23, 2013, 10:07 PM EDT

Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers Staying competitive in a market flooded with new spirits

It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing. Now, Anna…

September 16, 2013, 10:41 PM EDT

Wheelchair Basketball Ad for Guinness Wins on a Buzzer Beater Ties that bind

The bond among true friends is one forged of iron—hardened, powerful and time-tested. Nothing strengthens that bond more than friendly competition—testing your physical abilities, challenging and pushing each other despite…

September 5, 2013, 12:11 PM EDT

Heineken's Reality-Style Ads Are Raking In YouTube Views Final installment in the oddball adventure campaign

Two guys—one Irish, one Polish—wake up handcuffed to each other on a remote island in the Philippines. No, it’s not the start of a bad joke. It’s actually a new…

September 2, 2013, 9:59 PM EDT

Ad of the Day: Southern Comfort Stumbles Upon the Genius of Its Karate Man A spot born in casting

Southern Comfort is keeping things weird and hypnotizing with its latest work from Wieden + Kennedy in New York. Just try to take your eyes off the brand's current, silent pitchman—last…

August 20, 2013, 2:05 PM EDT

Abducted by Clowns, Thrown From Airplane. Thanks, Heineken! 'Dropped' campaign continues with quite a circus

If you ever run across a marketer offering you an impromptu adventure overseas, you might first want to clarify whether it will entail you being kidnapped by clowns and dropped…

August 13, 2013, 8:37 AM EDT

How Blue Moon Found a Heavenly Way to Shine in a Crowded Category Integer's latest stop-motion ad

IDEA: Blue Moon's beers are works of art, so its ads must be, too. That was the accord struck by the MillerCoors brand and The Integer Group in 2009 when…

August 7, 2013, 10:03 AM EDT

Beer Labels Come Deliciously to Life in Great Animated GIFs Feeling tipsy?

Here's a fun project for beer lovers. Boston-based video editor Trevor Carmick has started animating the labels of some of his favorite brews, sharing his creations as animated GIFs. The…

July 26, 2013, 12:57 PM EDT