Topic: Alcohol

How Do You Get Bros to Drink Rosé Wine? Package It Like It's Beer

Safari Sundays designs an identity for The Drop

Rosé is great in giant bottles on the Carlton Terrace. But what if you're one of those average bros who's taken a liking to the pink stuff, which some have…

Cider Brand Is Broadcasting a 'Live GIF' of a Guy Making the Same Movements for 24 Hours

Hopefully he's not drinking, too

Livestreaming brand stunts are getting more and more popular—one of our recent favorites being the Waitrose campaign from the U.K. that showed live feeds from the grocery chain's farms. Here's…

Droga5 Beautifully Tells One of History's Most Incredible Father-Son Stories for Hennessy

Reaching for heaven and earth with the Piccards

If you're looking for iconic brand ambassadors for your adventure-themed liquor campaign, you could do a lot worse than the Piccards, the father and son who accomplished incredible—and incredibly parallel—exploring…

How a Brewer Helped This Guy Realize His Dream of Being Punched in the Face by a Boxer

Conquering real people's fears

Can this guy take a punch from a pro boxer? And just as important, wouldn't you like to watch this guy take a punch from a pro boxer? If you would,…

Ad of the Day: Heineken Found the Perfect Victim for This Hilarious Soccer Prank

With a little help from his friends

Yeah, pranks are a bit passé. But a good one is still plenty entertaining, and this Heineken stunt from Publicis Italy is worth it—because the victim, who awesomely thinks he's…

Ad of the Day: Jonathan Goldsmith Ends His Epic Run as Dos Equis' Most Interesting Man

But the character will live on, through someone else

After an impressive and very interesting 10-year run, Jonathan Goldsmith is saying goodbye to his iconic Dos Equis ad character, the Most Interesting Man in the World—appearing in one final…

Stoli Is Running Topless Print Ads in Playboy's First Nudity-Free Issue

The Martin Agency's topical buy

The first non-nudity issue of Playboy is here, and it actually does include some topless models—the vodka bottles in Stolichnaya's topical print ads by The Martin Agency. See the work below.…

Watch T.J. Miller and the Shock Top Wedge Hilariously Review the Other Super Bowl Ads

Long-form spot caps off the night perfectly

We've all been commenting on the commercials of Super Bowl 50 for days—before, during and after the game. But leave it to the talent from one of the commercials to…

Ad of the Day: Women Hunt for Heroes Who Aren't Drunks in Heineken's Night Ballad

Powered by millennial research (and Bonnie Tyler)

I'm holding out for a hero 'til the end of the night. He's gotta be strong, and he's gotta be fast, and he's gotta be fresh from the fight ... Oh,…

Is This Breathtaking Spec Ad for Johnnie Walker the Best Student Work Ever?

Inside the making of 'Dear Brother'

Talk about being your brother's keeper. This haunting Johnnie Walker spec ad from Germany explores that concept in highly memorable fashion—delivering one of the most potent punch lines of the year. Two…