Topic: Alcohol

Drink Beer, Save the World! DB's 'Brewtroleum' Takes Home Cannes Outdoor Grand Prix

Colenso BBDO made a biofuel out of leftover beer ingredients

CANNES, France—In a decision that takes the category well beyond its traditional parameters, the Outdoor Lions jury handed its Grand Prix award to Colenso BBDO here tonight for its ingenious…

This Agency Says It Just Invented the World's Perfect Beer Glass

Or maybe they're just drunk

Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with…

Dos Equis Puts 2 Fairly Interesting People, Erin Andrews and Luis Guzmán, in New Ads

Plus, rate your own interestingness with a Facebook app

Jonathan Goldsmith's Most Interesting Man in the World might have said adios (and flown off to Mars), but Dos Equis is hardly finished with its "Most Interesting" theme. The Heineken brand…

Ad of the Day: Coors Light Makes Masterful Use of 360° Video in Outdoor-Sports Ads

72andSunny's broader view of the beer's lifestyle marketing

If you were on the fence about whether to become a pro surfer this summer, Coors Light is out with a new campaign that might make you wonder why you…

A Cisgender Guy Learns to Love His Transgender Buddy in One Sleepless Night for Absolut

Vodka brand preaches acceptance to bros

Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person. The newest ad in the series,…

Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Key ingredient in a special contest

Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy,…

Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on the Label

#MakeSmallBeerBig is a group effort

This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than…

Ad of the Day: Grey Goose Boards a Dirigible in One of the Year's Most Fantastical Spots

Not a magic carpet ride, but pretty close

Movie night with friends reaches epic heights in Grey Goose's latest chapter of the "Fly Beyond" campaign from BBDO.  In a bit of an odd premise, the vodka brand's "La Pursuit"…

Ad of the Day: Campaign for Mike's Harder Isn't Very Subtle About the Racy Brand Name

Agency wants to be 'irreverent but still be clever about it'

Don't go soft—get some balls. When the product name is Mike's Harder and the target is millennial men, it's impossible not to bust out the dick jokes. Why fight it? It's…

Forget the Ball Drop. Corona Is Organizing a Lime Drop at 5:55 p.m. for Cinco de Mayo

Aaron Paul and Jon Gruden join the fun

As completely invented, marketing-driven rituals go, Corona Extra has a fun one on its hands with the #LimeDrop, a campaign the Mexican brewer is running across social media for Cinco…