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Topic: Alcohol

Absolut Lights Up the Night With a New Short Film and a Special Illuminated Bottle

Sid Lee's latest iteration of 'Absolut Nights'

Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle…

Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer

Help yourself to a cheeky pint

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick. The Danish brewer, with help from ad agency…

New Belgium Beer Is Just What the Doctor Ordered (From His Weird Bike-Couch Contraption)

Therapy is a trip in brewer's Web films

New Belgium Brewing peddles its Slow Ride Session pale ale in a series of silly Web shorts created by production house Strike Anywhere. Dr. Don, a mellow therapist with a bushy…

Suntory Whisky Carved the World's Most Incredible Ice Cubes

TBWA creates landmarks and characters in miniature

Advertising craft doesn't get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan's Suntory Whisky. The agency used what's called a CNC router (and a process…

Ad of the Day: A-B Tricks Brooklynites Into Drinking Budweiser, and They Don't Hate It

Blind taste test in NYC

As part of its continued assault on microbrew-swilling beer snobs, Budweiser headed to Brooklyn during Restaurant Week and orchestrated a little stunt to get people to actually drink Bud—and even…

Carlsberg Makes the Most NFSW Ad Ever, Along With a Few Other Gems

It's also pretty great at karaoke, probably

Carlsberg doesn't do things half-ass. If the Danish brewer is going to do something, it will make it the best in the world—at least, according to three new ads admitting…

Jägermeister Takes Handcrafted to Next Level With Three Incredible Wooden Works of Art

Deutsch's '56 Parts' campaign

We've seen plenty of ad campaigns that have handcrafted elements meant to evoke some handcrafted aspect of the product. (Patron tequila's ads from 2013 were particularly lovely.) But Deutsch New…

Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth

McCann takes tequila to new heights

Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone…

Ad of the Day: Newcastle's 2016 Super Bowl Ad Teaser Is Here, and Whoa Is It Futuristic

Getting an early, early, early jump on the competition

We're still technically more than a year away from the 2016 Super Bowl, but the first ad teaser is here. And of course, it's from Newcastle Brown Ale. The brewer and…

Newcastle Unveils Its Smorgasbord of a Super Bowl Ad, Featuring 37 Different Brands

Something for everyone in regional spot

Newcastle just released its "Band of Brands" regional Super Bowl commercial, and it turns out Jockey, Boost Mobile, Lee Jeans, Brawny and Match.com are among the recognizable brands—along with some…

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