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Topic: Alcohol

Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads

Unconditional love from Jung von Matt

Beer bump watch! Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they're pregnant. Fact…

Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site

Mirroring the craft of making a bottle of V.S.O.P Privilège

Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that…

This Agency Says It Just Invented the World's Perfect Beer Glass

Or maybe they're just drunk

Coors Light may have its double-vented wide-mouth cans and its two-stage activation bottles, but it doesn't have a monopoly on beer technology. Another Molson Coors brand, Cobra, is out with…

Dos Equis Puts 2 Fairly Interesting People, Erin Andrews and Luis Guzmán, in New Ads

Plus, rate your own interestingness with a Facebook app

Jonathan Goldsmith's Most Interesting Man in the World might have said adios (and flown off to Mars), but Dos Equis is hardly finished with its "Most Interesting" theme. The Heineken brand…

A Cisgender Guy Learns to Love His Transgender Buddy in One Sleepless Night for Absolut

Vodka brand preaches acceptance to bros

Absolut Vodka's #AbsolutNights campaign centers on archetypes that don't get much attention in traditional advertising—including a widow, a woman attracted to other women and now a transgender person. The newest ad in the series,…

Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Key ingredient in a special contest

Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy,…

Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on the Label

#MakeSmallBeerBig is a group effort

This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than…

Forget the Ball Drop. Corona Is Organizing a Lime Drop at 5:55 p.m. for Cinco de Mayo

Aaron Paul and Jon Gruden join the fun

As completely invented, marketing-driven rituals go, Corona Extra has a fun one on its hands with the #LimeDrop, a campaign the Mexican brewer is running across social media for Cinco…

How Do You Get Bros to Drink Rosé Wine? Package It Like It's Beer

Safari Sundays designs an identity for The Drop

Rosé is great in giant bottles on the Carlton Terrace. But what if you're one of those average bros who's taken a liking to the pink stuff, which some have…

Cider Brand Is Broadcasting a 'Live GIF' of a Guy Making the Same Movements for 24 Hours

Hopefully he's not drinking, too

Livestreaming brand stunts are getting more and more popular—one of our recent favorites being the Waitrose campaign from the U.K. that showed live feeds from the grocery chain's farms. Here's…

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