Advertisement

Topic: alcohol marketing

With Better Targeting, Alcohol Brands Bet Big on Digital

Annual budgets increase as much as 50 percent

For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.…

Unpretentious Millennials Are Changing the Way We Drink Wine, Barefoot's CMO Says

From merlot cocktails to screw-tops

When it comes to successful family businesses, it's hard to find a more American example than E&J Gallo. Now in its 81st year, the winery is the largest on earth…

If You Were Wondering What Sriracha Beer Tastes Like, Here's Our Review

Is this the hottest new brew around?

When we heard the news that Rogue was releasing Sriracha Hot Stout Beer, we were intrigued. We promptly ordered a six-pack to find out how this bizarre flavor combination would taste. Being…

Ad of the Day: Neil Patrick Harris Doesn't Get Why He Can't Drink Heineken Light on TV

But here's the explanation, if you're interested

Most ad agencies that work with alcohol brands have a general loathing for the myriad guidelines that shackle them from showing much of anything, including someone drinking a beer.  But in…

Spirits Brands Have a Big Opportunity With Mobile Ads

IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

Advertisement