alcohol marketing | Adweek alcohol marketing | Adweek
Advertisement

Topic: alcohol marketing

Type
Ad of the Day: Neil Patrick Harris Doesn't Get Why He Can't Drink Heineken Light on TV But here's the explanation, if you're interested

Most ad agencies that work with alcohol brands have a general loathing for the myriad guidelines that shackle them from showing much of anything, including someone drinking a beer.  But in…

July 18, 2014, 9:26 AM EDT

Spirits Brands Have a Big Opportunity With Mobile Ads IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

June 16, 2014, 8:00 AM EDT

Advertisement