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Topic: Alan Wurtzel

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NBCU’s Steve Burke Declares Victory Asks to be judged on 18-49 performance, suggests better measurement

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to]…

April 7, 2014, 5:32 PM EDT

NBC Has the Last Laugh as Olympics Strike Gold London Games the most-watched U.S. TV event in history

The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data,…

August 13, 2012, 8:40 PM EDT

NBC: Twitter Beefs No Match for the 'Silent Majority' Huge TV, digital audience outweighs tape-delay concerns

NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats…

August 2, 2012, 2:24 PM EDT

Game of Thrones: NBC's Olympic Ratings Momentum Is Unstoppable London Games beat Beijing for 4th straight night

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row. According to Nielsen live-plus-same-day data, NBC averaged 31.6 million…

July 31, 2012, 5:15 PM EDT

NBC's $1 Billion Olympics Sellout Network lines up dozens of new sponsors for London games

With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue…

June 27, 2012, 5:19 PM EDT

Going for the Gold (Standard) NBC is using the Olympics' huge audience to hone multiplatform data

There’s the hundred-yard dash, the shot put and, of course, Alan Wurtzel’s favorite Olympic event: data measurement on tens of millions of fans over 17 days. “It’s a huge amount…

April 9, 2012, 12:05 AM EDT

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