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Topic: Akqa

Publicis Groupe Snatches Up LBi for $540 Million

Development leaves SapientNitro as the remaining 'big fish'

Publicis Groupe has reached a conditional agreement to buy the agency LBi for $540 million, ending months of speculation about which holding company—WPP, Interpublic and Omicom being the others—would snag…

Google Plays in the Sandbox

The search giant aims to elevate the use of technology among creatives

When Google formed its Creative Council more than two years ago, its creative agency members told the search giant to lay off handing out awards. “They were concerned whether or not…

AKQA Quickly Fills Executive Creative Director Role

Agency vets Robinson and Clements assume co-ecd position days after Lipton leaves

AKQA has moved quickly in replacing Pierre Lipton as executive creative director in its San Francisco office, naming Neil Robinson and Stephen Clements to collectively fill the role Friday (Aug.…

AKQA Honors 5 Student Teams With Future Lions

Contest gathers forward-looking ideas for brands

CANNES, France—One student already won a Grand Prix at the 2012 Cannes Lions festival here. Today, 10 more students were honored through the more traditional route of the Future Lions…

After AKQA Sale, LBi Steps Into Agency Acquisition Limelight

Holding companies zeroing in on formidable European indie, sources say

While AKQA’s sale to WPP this week may represent the last major privately held digital agency entering corporate waters, industry players say holding companies will continue to cast their nets…

Facebook Reaches Out to Creatives

Follows Google in launching agency education platform

Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the…

Fast Chat: Ajaz Ahmed's New Book

AKQA chairman discusses 'Velocity,' co-written with Nike digital chief

For some 12 years, AKQA has been on Nike's digital roster. Now, top brass from the agency and brand teamed up to write a book—somewhat ironically, available in print—that offers…

Talent Wars

Agencies are battling Silicon Valley for the best people. Here's how they can win

Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a…

MTV Debuts Social TV Mobile App at Mobile World Congress

Partners with AKQA to target youth across the pond

Television may soon regain its place as a social linchpin—at least for those in MTV's youth demographic. Gone (for the most part) are the days when family members would gather…

AKQA, Nike Create French Connection

Digital agency to open Paris office

Thanks to Nike, AKQA’s Parisian dream is coming true. Adweek’s 2011 Digital Agency of the Year is opening an office in the Saint Germain quarter of the city, fueled by…

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