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Topic: Akqa

The Year in Digital

Acquisitions, elections, implosions ... and the natives got restless

Is it possible that the Facebook IPO really happened in 2012? Why does it feel like it was five years ago? In a medium that moves at a dizzying pace,…

Amazon, Advertising's Sleeping Giant, to Awaken in 2013

E-commerce behemoth preps self-serve RTB platform

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…

Razorfish Formalizes Ad Product Practice

Digital shop launches Co-Lab initiative

Agencies have been partnering with emerging media platforms for years to create new ad products. And on the flip side, over the last 18 months, it's been en vogue for…

No Liftoff (Yet) for Launchpad

Splashy Red Bull crowdsourced marketing stunt starts strong, then goes radio silent

Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red…

Editor's Letter: Get in the Picture

Great agencies function by and celebrate teamwork. As we name our Agencies of the Year and wrap 2012, I understand why

We go through this funny dance as part of our Agency of the Year selections every year, resulting in reports here on the global (Wieden + Kennedy), U.S. (Droga5) and…

Agency Expansion Plan

AKQA raises profile with new outposts from Paris to Tokyo, account wins from Gap and Google+

"I’m based in San Francisco and on United Airlines,” says AKQA chairman Tom Bedecarré, sitting in the client lounge at his agency’s New York office. “That’s what I like to…

Tumblr Debuts Agency Program

AKQA, Deep Focus, Ogilvy and Droga5 among initial partners

Tumblr has announced a dozen ad agency and technology vendors as the first participants in its A-List Partnership Program, which appears to be similar to Facebook's Preferred Developer Program. Notable…

AKQA's Anheuser-Busch Win Comes Amid Growth

Shop opens new offices to serve marketers

AKQA's win of digital responsibilities on Anheuser-Bush's core brands comes during a year of steady growth at the digital shop. Earlier this year, the agency landed Verizon Wireless' digital account. That…

NYC Digital Agencies Work Around Sandy

Makeshift apartment offices, carpooling help shops endure aftermath

In the two days since Hurricane Sandy slammed New York City, digital ad agencies in flooded Lower Manhattan and across the East River in Brooklyn haven’t stopped working. With public…

Voice: West Coast, Meet East Coast

Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

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