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Topic: Akqa

Budweiser Lets You Buy Beer for Your Facebook Friends

But will it catch on?

Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with…

These Brands Want Girls to Care About Science, Technology, Engineering and Math

Google, Verizon, ComEd and more

The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot. Armed with statistics that…

3 Secrets to Being the Next Great Creative at Cannes

Future Lions judge Rei Inamoto reveals the winning combination

CANNES, France—Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world's best student work to be honored at…

AKQA's Wieynk Is Latest Hire by Publicis Global Chief

Charged with U.K., Nordic operations

Since taking on global CEO responsibilities at Publicis six months ago, Arthur Sadoun has moved quickly to assemble a new team in the network’s key markets. The latest to join…

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work

Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

What Paul Venables Learned from Maya Angelou

Creative chiefs compare notes on how to lead

Being a creative leader means taking a bullet for an underling and identifying other leaders. Rarely does the job involve actually making ads, but it’s healthy to do a bit…

Is the Cannes Lions Festival Suffering From Trophy Overload?

New category is 10th in 8 years

Call it category creep. Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the…

Razorfish Opens San Francisco Lab for Emerging Retail Experiences

Follows successful space in Atlanta

There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing…

WPP Created One Big Digital Shop From 8 Smaller Ones

This is Possible

WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…

How to Attract Eyeballs to Branded Content

Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

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