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Topic: Akqa

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues 2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

December 24, 2014, 8:00 AM EST

5 Agency Leaders on Which Industry Changes Keep Them Up at Night Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

December 23, 2014, 11:40 AM EST

Landor Finds a North American Leader at TBWA Stuart Sproule led TBWA's Digital Arts Network

Landor Associates has hired Stuart Sproule as president of North America, a new position, and managing director of its New York office. Sproule will start Monday and will report to CEO…

November 11, 2014, 12:10 PM EST

Budweiser Lets You Buy Beer for Your Facebook Friends But will it catch on?

Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with…

September 9, 2014, 1:14 PM EDT

These Brands Want Girls to Care About Science, Technology, Engineering and Math Google, Verizon, ComEd and more

The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot. Armed with statistics that…

July 14, 2014, 1:48 PM EDT

3 Secrets to Being the Next Great Creative at Cannes Future Lions judge Rei Inamoto reveals the winning combination

CANNES, France—Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world's best student work to be honored at…

June 18, 2014, 10:11 AM EDT

AKQA's Wieynk Is Latest Hire by Publicis Global Chief Charged with U.K., Nordic operations

Since taking on global CEO responsibilities at Publicis six months ago, Arthur Sadoun has moved quickly to assemble a new team in the network’s key markets. The latest to join…

May 1, 2014, 1:47 PM EDT

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

April 29, 2014, 7:00 AM EDT

What Paul Venables Learned from Maya Angelou Creative chiefs compare notes on how to lead

Being a creative leader means taking a bullet for an underling and identifying other leaders. Rarely does the job involve actually making ads, but it’s healthy to do a bit…

September 24, 2013, 1:57 PM EDT

Is the Cannes Lions Festival Suffering From Trophy Overload? New category is 10th in 8 years

Call it category creep. Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the…

June 9, 2013, 11:54 PM EDT

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