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Topic: Akqa

AKQA Creates Product Director Role to Help Clients Innovate

Entrepreneur Zac Park will bring experimental ideas to market

AKQA has hired Zac Park in the new role of product director, where he'll work with the agency to accelerate clients' connected product and service development programs. The 26-year-old entrepreneur will…

These Young Creatives Were Named 'Future Lions' at Cannes. Where Are They Now?

Catching up with the festival's favorite talents

The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Consumer habits are changing as larger phones gain popularity

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a…

Will the Internet of Things Come of Age in 5 Years?

SXSW attendees think so, but obstacles remain

Technologists are holding court at South by Southwest this weekend on the so-called Internet of Things, a future reality where data will be gathered and used for everything from cars…

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues

2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

5 Agency Leaders on Which Industry Changes Keep Them Up at Night

Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

Landor Finds a North American Leader at TBWA

Stuart Sproule led TBWA's Digital Arts Network

Landor Associates has hired Stuart Sproule as president of North America, a new position, and managing director of its New York office. Sproule will start Monday and will report to CEO…

Budweiser Lets You Buy Beer for Your Facebook Friends

But will it catch on?

Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with…

Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe's Moves

Visual display fueled brand's search for Chinese talent

Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the…

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