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Topic: Akestam Holst

The World's Rudest, Most Passive-Aggressive Billboard Coughs at Nearby Smokers

But they might deserve it

If anything is going to convince a smoker to quit, it's a judgmental, passive-aggressive, coughing billboard. At least, that's the ostensible premise of a new campaign from Swedish pharmacy Apoteket…

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

The answer to unrequited love, just $14.99

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father…

With This Sweet Ad, Ikea Joins Small Group of Brands Willing to Talk About Divorce

'Where life happens' tackles taboo subject

As we've mentioned before, very few companies explore the topic of divorce, or its ramifications for families, in their advertising. It's just too depressing, the thinking goes, even if it's…

How Refugees Used Radio Ads to Talk to Their Moms Back in Syria When Phones Didn't Work

Campaign uses commercial radio as personal medium

Here's an interesting campaign from Swedish agency Akestam Holst that turned commercial radio in Syria into a personal media channel for refugees looking to contact their moms back home on…

Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives

Simple, great idea for hair-care products

Here's more billboard crack for you out-of-home addicts. This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a…

Carlsberg tries to 'unbottle' bashful Swedes

Carlsberg beer and ad agency Akestam Holst are going social in Sweden with their "Unbottle Yourself" mobile app, inviting the nation to let its collective blond hair down and loosen…

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