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Topic: Akestam Holst

The World's Rudest, Most Passive-Aggressive Billboard Coughs at Nearby Smokers

But they might deserve it

If anything is going to convince a smoker to quit, it's a judgmental, passive-aggressive, coughing billboard. At least, that's the ostensible premise of a new campaign from Swedish pharmacy Apoteket…

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

The answer to unrequited love, just $14.99

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father…

Ad of the Day: Ikea Touchingly Explores the Moment a Father-Daughter Bond Breaks Down

A sudden sell amid a familiar family dynamic

In Ikea Sweden's latest spot, "A Good Listener," a familiar family drama unfurls. You don't get all the details, but you know the code: A teenage daughter, increasingly agitated for mysterious…

With This Sweet Ad, Ikea Joins Small Group of Brands Willing to Talk About Divorce

'Where life happens' tackles taboo subject

As we've mentioned before, very few companies explore the topic of divorce, or its ramifications for families, in their advertising. It's just too depressing, the thinking goes, even if it's…

Check Out the 26 Boldly Inventive Campaigns That Won This Year's Project Isaac Awards

Setting the bar for innovation in marketing, media and tech

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may…

How Refugees Used Radio Ads to Talk to Their Moms Back in Syria When Phones Didn't Work

Campaign uses commercial radio as personal medium

Here's an interesting campaign from Swedish agency Akestam Holst that turned commercial radio in Syria into a personal media channel for refugees looking to contact their moms back home on…

Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives

Simple, great idea for hair-care products

Here's more billboard crack for you out-of-home addicts. This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a…

Top 10 Commercials of the Week: Jan. 11-18

Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

Carlsberg tries to 'unbottle' bashful Swedes

Carlsberg beer and ad agency Akestam Holst are going social in Sweden with their "Unbottle Yourself" mobile app, inviting the nation to let its collective blond hair down and loosen…

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