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Topic: Airlines

JetBlue Makes a Fool of Meaner Brands With April 1 Promotion If your name is April, you flew free yesterday

JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the…

April 2, 2013, 2:56 PM EDT

When They Find What You Left on One of Their Planes, Southwest Will Send You a Poem That's Lame 'But it's the thought that counts, right?'

Did you leave something on a Southwest Airlines flight? Don't worry. If they find it, they will send it back to you—along with the added gift of an unbearable poem…

March 6, 2013, 2:32 PM EST

Delta Takes Off With Pair of New In-Flight Safety Videos Follow-up to the famous 'Deltalina'

When airlines launch new in-flight safety videos, frequent fliers like myself feel a certain nerdy excitement, not unlike Steve Martin's The Jerk yelling "The new phonebook's here!" Thankfully, Delta meets…

November 5, 2012, 4:18 PM EST

Air New Zealand Travels to Middle-earth With In-Flight Safety Video Peter Jackson makes cameo in 'Hobbit' tie-in

Yes, yes, my precious! Air New Zealand and WETA Workshop soar with this Hobbit tie-in—a real in-flight safety video. Characters from J.R.R. Tolkien demonstrate what to do in the case…

November 1, 2012, 9:59 AM EDT

What a Surprise, Spirit Airlines Is Having a 'Binders' Fare Sale Pop-vulture marketer strikes again

You can set your watch to Spirit Airlines's dumb promotions tied to provocative current events. And sure enough, they're advertising a "Binders Full of Sales" deal today—a reference to Mitt…

October 17, 2012, 3:57 PM EDT

Unhappy After the Election? JetBlue Will Help You Leave the Country Come back only if you want to

Are you one of those sore-loser jerks who threatens to "leave the country" if your favored presidential candidate doesn't win? I sure am. That's why I endorse JetBlue's "Election Protection"…

October 4, 2012, 1:26 PM EDT

Hypnotic Airline Ad From Norway Almost Makes You Believe in Magic McCann triumphs with Widerøe spot

McCann Oslo and director Marius Holst pull a rabbit from a hat with this deceptively simple commercial for Widerøe airlines. Beautiful scenery, amazing acting, stunning cinematography—and a wonderfully subtle message.…

September 10, 2012, 2:32 PM EDT

Pitchfork, Pandora Execs Among Virgin America's New Ad Stars Geek-tastic campaign from Eleven

Now boarding at Gate 11: geeks and nerds! Adland's recent trend of using Silicon Valley stars instead of Hollywood heavyweights and pro athletes—think Best Buy and J. Crew—continues in an…

September 7, 2012, 10:47 AM EDT

British Airways Doesn't Want Brits Flying As Olympics near, locals urged to stay and cheer

British Airways has an unexpected bit of advice for its typical customers: Don’t fly. The message is aimed at Brits who might be tempted to skip the country during the…

June 25, 2012, 7:55 AM EDT

Virgin Atlantic Helping You Find Reading Material for Your Trip Partners with Longreads for stories about destinations

Longreads has become a great resource for readers whose attention span lasts longer than this blog post. Now, it's getting into travel writing via a new partnership with Virgin Atlantic.…

March 21, 2012, 10:47 AM EDT

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