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Topic: Airlines

Flight Attendant in Czech Drink Ad Fantasizes, 'You're All Going to Die' Because she's relaxed, apparently

The Prague office of Lowe & Partners heads into some dangerous airspace with its ad for the "relaxing drink" Zenonade, which apparently motivates a flight attendant to fantasize about all…

May 9, 2013, 8:40 AM EDT

JetBlue Aims High With Online Tribute to NBA's Jason Collins Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

April 30, 2013, 4:36 PM EDT

JetBlue Makes a Fool of Meaner Brands With April 1 Promotion If your name is April, you flew free yesterday

JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the…

April 2, 2013, 2:56 PM EDT

When They Find What You Left on One of Their Planes, Southwest Will Send You a Poem That's Lame 'But it's the thought that counts, right?'

Did you leave something on a Southwest Airlines flight? Don't worry. If they find it, they will send it back to you—along with the added gift of an unbearable poem…

March 6, 2013, 2:32 PM EST

Delta Takes Off With Pair of New In-Flight Safety Videos Follow-up to the famous 'Deltalina'

When airlines launch new in-flight safety videos, frequent fliers like myself feel a certain nerdy excitement, not unlike Steve Martin's The Jerk yelling "The new phonebook's here!" Thankfully, Delta meets…

November 5, 2012, 4:18 PM EST

Air New Zealand Travels to Middle-earth With In-Flight Safety Video Peter Jackson makes cameo in 'Hobbit' tie-in

Yes, yes, my precious! Air New Zealand and WETA Workshop soar with this Hobbit tie-in—a real in-flight safety video. Characters from J.R.R. Tolkien demonstrate what to do in the case…

November 1, 2012, 9:59 AM EDT

What a Surprise, Spirit Airlines Is Having a 'Binders' Fare Sale Pop-vulture marketer strikes again

You can set your watch to Spirit Airlines's dumb promotions tied to provocative current events. And sure enough, they're advertising a "Binders Full of Sales" deal today—a reference to Mitt…

October 17, 2012, 3:57 PM EDT

Unhappy After the Election? JetBlue Will Help You Leave the Country Come back only if you want to

Are you one of those sore-loser jerks who threatens to "leave the country" if your favored presidential candidate doesn't win? I sure am. That's why I endorse JetBlue's "Election Protection"…

October 4, 2012, 1:26 PM EDT

Hypnotic Airline Ad From Norway Almost Makes You Believe in Magic McCann triumphs with Widerøe spot

McCann Oslo and director Marius Holst pull a rabbit from a hat with this deceptively simple commercial for Widerøe airlines. Beautiful scenery, amazing acting, stunning cinematography—and a wonderfully subtle message.…

September 10, 2012, 2:32 PM EDT

Pitchfork, Pandora Execs Among Virgin America's New Ad Stars Geek-tastic campaign from Eleven

Now boarding at Gate 11: geeks and nerds! Adland's recent trend of using Silicon Valley stars instead of Hollywood heavyweights and pro athletes—think Best Buy and J. Crew—continues in an…

September 7, 2012, 10:47 AM EDT

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