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Topic: Airlines

Virgin Atlantic Turns NYC Park Bench Into the Lap of Luxury

Bringing sky-high service down to earth

Young & Rubicam placed an "Upper Class Bench" on Broadway and Fifth Avenue in Manhattan, in the pedestrian park near the Flatiron Building, as the centerpiece of its experiential campaign…

Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight

10-book box set

Droga5 and publisher Hachette Australia recently bestowed upon Qantas frequent fliers an anachronistic little gift that will come in handy aboard Qantas flights when approved electronic devices must be completely…

Flight Attendant in Czech Drink Ad Fantasizes, 'You're All Going to Die'

Because she's relaxed, apparently

The Prague office of Lowe & Partners heads into some dangerous airspace with its ad for the "relaxing drink" Zenonade, which apparently motivates a flight attendant to fantasize about all…

JetBlue Aims High With Online Tribute to NBA's Jason Collins

Mullen helps carrier with rainbow image

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…

JetBlue Makes a Fool of Meaner Brands With April 1 Promotion

If your name is April, you flew free yesterday

JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the…

When They Find What You Left on One of Their Planes, Southwest Will Send You a Poem That's Lame

'But it's the thought that counts, right?'

Did you leave something on a Southwest Airlines flight? Don't worry. If they find it, they will send it back to you—along with the added gift of an unbearable poem…

Delta Takes Off With Pair of New In-Flight Safety Videos

Follow-up to the famous 'Deltalina'

When airlines launch new in-flight safety videos, frequent fliers like myself feel a certain nerdy excitement, not unlike Steve Martin's The Jerk yelling "The new phonebook's here!" Thankfully, Delta meets…

Air New Zealand Travels to Middle-earth With In-Flight Safety Video

Peter Jackson makes cameo in 'Hobbit' tie-in

Yes, yes, my precious! Air New Zealand and WETA Workshop soar with this Hobbit tie-in—a real in-flight safety video. Characters from J.R.R. Tolkien demonstrate what to do in the case…

What a Surprise, Spirit Airlines Is Having a 'Binders' Fare Sale

Pop-vulture marketer strikes again

You can set your watch to Spirit Airlines's dumb promotions tied to provocative current events. And sure enough, they're advertising a "Binders Full of Sales" deal today—a reference to Mitt…

Unhappy After the Election? JetBlue Will Help You Leave the Country

Come back only if you want to

Are you one of those sore-loser jerks who threatens to "leave the country" if your favored presidential candidate doesn't win? I sure am. That's why I endorse JetBlue's "Election Protection"…

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