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Topic: Airlines

How Airlines Used the Glamour of the Terminal as a Marketing Vehicle All about who had the first this or the better that

In 1963, MGM released The V.I.P.s. It featured an all-star cast including Elizabeth Taylor, Richard Burton and Orson Welles. The plot? Fasten your seat belts. The plot is what happens…

November 20, 2013, 10:32 PM EST

Adweek's Top 5 Commercials of the Week: Oct. 25-Nov. 1 Funny, flashy, goofy or revolutionary‚ÄĒvote for your favorite spot

Welcome to Adweek's newly revamped recap of the week's best commercials. In the past, we've shown you our 10 favorites each week. From now on, we're going to narrow it…

November 1, 2013, 9:24 AM EDT

Virgin America and Delta Take In-Flight Safety Videos to Crazy New Heights Two videos you might actually watch

Well, it's official. The in-flight safety video is now definitely the best part of flying. In fact, two new safety clips released this week, from Virgin America and Delta, are…

October 29, 2013, 12:18 PM EDT

Lufthansa Offers a Life in Berlin to First Swede to Legally Change His or Her Name to Klaus-Heidi Any takers?

Interested in being ein Berliner? German airline Lufthansa is running a contest in Sweden, dreamed up by the pranksters at DDB Stockholm, that features an impressive grand prize—a free trip, a…

October 15, 2013, 7:08 AM EDT

Fly JetBlue and Stop Being a Sad, Pathetic Loser Like This Pigeon Mullen campaign takes flight

JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon. The 60-second…

September 17, 2013, 1:36 PM EDT

Rokkan Lands Aer Lingus, Nabbing First European Work Digital shop picks up Irish airline

New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work…

July 15, 2013, 11:24 AM EDT

Virgin Atlantic Turns NYC Park Bench Into the Lap of Luxury Bringing sky-high service down to earth

Young & Rubicam placed an "Upper Class Bench" on Broadway and Fifth Avenue in Manhattan, in the pedestrian park near the Flatiron Building, as the centerpiece of its experiential campaign…

July 3, 2013, 8:59 AM EDT

How Transportation Brands Sell Leisure and Sophistication Through Cocktails The allure of the bar car

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every…

June 20, 2013, 7:20 AM EDT

Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight 10-book box set

Droga5 and publisher Hachette Australia recently bestowed upon Qantas frequent fliers an anachronistic little gift that will come in handy aboard Qantas flights when approved electronic devices must be completely…

May 22, 2013, 1:24 PM EDT

Flight Attendant in Czech Drink Ad Fantasizes, 'You're All Going to Die' Because she's relaxed, apparently

The Prague office of Lowe & Partners heads into some dangerous airspace with its ad for the "relaxing drink" Zenonade, which apparently motivates a flight attendant to fantasize about all…

May 9, 2013, 8:40 AM EDT

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