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Topic: Airlines

Ad of the Day: Kobe and Messi Trade Epic Selfies for Turkish Airlines

Latest comedy of one-upmanship

More Messi, more Kobe—this time, Turkish Airlines (which, you will remember, has pitted the two athletes against each other before) has the epic-est epic selfie contest of all time. There is…

How Airlines Used the Glamour of the Terminal as a Marketing Vehicle

All about who had the first this or the better that

In 1963, MGM released The V.I.P.s. It featured an all-star cast including Elizabeth Taylor, Richard Burton and Orson Welles. The plot? Fasten your seat belts. The plot is what happens…

Adweek's Top 5 Commercials of the Week: Oct. 25-Nov. 1

Funny, flashy, goofy or revolutionary—vote for your favorite spot

Welcome to Adweek's newly revamped recap of the week's best commercials. In the past, we've shown you our 10 favorites each week. From now on, we're going to narrow it…

Rokkan Lands Aer Lingus, Nabbing First European Work

Digital shop picks up Irish airline

New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work…

How Transportation Brands Sell Leisure and Sophistication Through Cocktails

The allure of the bar car

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every…

Ad of the Day: Southwest Airlines

Known for its playful side, the carrier crafts a grander brand message through TBWA\Chiat\Day

TBWA\Chiat\Day's first brand image ad for Southwest Airlines since winning the assignment way back in July 2012 feels big, yet also down to earth. The bigness—a change of tone for a…

When Airlines All Look Alike, What's a Marketer to Do?

Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

New American Airlines Logo Triggers Ire and a Sense of Déjà Vu

Paint job shows that brands that scrap a classic look do so at their peril

When American Airlines unveiled its new logo and plane livery yesterday with the usual PR bravado (“Our new logo and tail reflect the spirit of America: innovative, progressive and open…

Ad of the Day: Virgin Atlantic

Superhuman children find their calling in the airline's stylish new global campaign

As a child, could you catch fish with your bare hands while standing knee deep in the local river? Did you have uncanny, almost otherworldly powers of clairvoyance that let…

New FCC Rules Expedite In-Flight Internet

Speedier application process

The inside of an airplane used to be the only refuge from email and the Internet. Then came a few exceptions like Southwest and Air Tran. And now, the Federal Communications…

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