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Topic: Airlines

Chandelier’s Richard Christiansen Talks Ads, Airlines and Sheep Racing

The Aussie creative who changed advertising in New York

Richard Christiansen first learned about selling during a “vaudeville” upbringing on an Australian farm that, in the wake of a drought, lured Japanese tourists with attractions like sheep racing. Outback…

Adweek's Top 5 Commercials of the Week: Dec. 6-13

Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

Ad of the Day: Santa Visits Canada First for Airline's Lovely Christmas Miracle

WestJet makes passengers' dreams come true

Canadian airline WestJet played Santa to a couple hundred travelers recently, and the result was heartwarming and tear-jerking. Before two flights from Toronto and Hamilton, Ontario, to WestJet's home airport in…

Ad of the Day: Kobe and Messi Trade Epic Selfies for Turkish Airlines

Latest comedy of one-upmanship

More Messi, more Kobe—this time, Turkish Airlines (which, you will remember, has pitted the two athletes against each other before) has the epic-est epic selfie contest of all time. There is…

How Airlines Used the Glamour of the Terminal as a Marketing Vehicle

All about who had the first this or the better that

In 1963, MGM released The V.I.P.s. It featured an all-star cast including Elizabeth Taylor, Richard Burton and Orson Welles. The plot? Fasten your seat belts. The plot is what happens…

Adweek's Top 5 Commercials of the Week: Oct. 25-Nov. 1

Funny, flashy, goofy or revolutionary—vote for your favorite spot

Welcome to Adweek's newly revamped recap of the week's best commercials. In the past, we've shown you our 10 favorites each week. From now on, we're going to narrow it…

Rokkan Lands Aer Lingus, Nabbing First European Work

Digital shop picks up Irish airline

New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work…

How Transportation Brands Sell Leisure and Sophistication Through Cocktails

The allure of the bar car

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every…

Ad of the Day: Southwest Airlines

Known for its playful side, the carrier crafts a grander brand message through TBWA\Chiat\Day

TBWA\Chiat\Day's first brand image ad for Southwest Airlines since winning the assignment way back in July 2012 feels big, yet also down to earth. The bigness—a change of tone for a…

When Airlines All Look Alike, What's a Marketer to Do?

Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

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