Topic: Airlines
Type
Perspective: Snoring in Your Seat
Boeing's marketing, from Stratocruiser to Dreamliner
It’s not often that an airframe manufacturer needs to trouble with direct-to-consumer advertising. After all, few shoppers flipping through a magazine have $332.9 million to drop on a new 747.…
Perspective: Come Fly With She
After decades, the young and cheery flight attendant still dominates the ads for air travel
Back in 1971, National Airlines ran a TV spot that featured its young and attractive flight attendants chirping a tagline destined for infamy. “I’m Maggie—fly me,” said one pearly toothed…
Three Move to Finals in United Continental Review
Arnold, mcgarrybowen, TBWA\Chiat\Day to duel
Three shops have advanced to the final round of the review triggered by United’s merger with Continental. The finalists are Arnold, mcgarrybowen, and TBWA\Chiat\Day, according to United Continental Holdings. A selection…
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