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Topic: Airlines

How Transportation Brands Sell Leisure and Sophistication Through Cocktails The allure of the bar car

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every…

June 20, 2013, 7:20 AM EDT

Ad of the Day: Southwest Airlines Known for its playful side, the carrier crafts a grander brand message through TBWA\Chiat\Day

TBWA\Chiat\Day's first brand image ad for Southwest Airlines since winning the assignment way back in July 2012 feels big, yet also down to earth. The bigness—a change of tone for a…

March 19, 2013, 12:43 PM EDT

When Airlines All Look Alike, What's a Marketer to Do? Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

March 15, 2013, 12:39 PM EDT

New American Airlines Logo Triggers Ire and a Sense of Déjà Vu Paint job shows that brands that scrap a classic look do so at their peril

When American Airlines unveiled its new logo and plane livery yesterday with the usual PR bravado (“Our new logo and tail reflect the spirit of America: innovative, progressive and open…

January 18, 2013, 5:47 PM EST

Ad of the Day: Virgin Atlantic Superhuman children find their calling in the airline's stylish new global campaign

As a child, could you catch fish with your bare hands while standing knee deep in the local river? Did you have uncanny, almost otherworldly powers of clairvoyance that let…

January 2, 2013, 10:14 AM EST

New FCC Rules Expedite In-Flight Internet Speedier application process

The inside of an airplane used to be the only refuge from email and the Internet. Then came a few exceptions like Southwest and Air Tran. And now, the Federal Communications…

December 28, 2012, 2:06 PM EST

Ad of the Day: Turkish Airlines Kobe Bryant and Lionel Messi go head to head in a commercial that might just break YouTube

I have a question: What possible Turkish Airlines flight could have both Kobe Bryant and Lionel Messi on it? Are they taking advantage of round-trip tickets from Los Angeles to…

December 17, 2012, 9:54 AM EST

The Spot: Airline to Heaven McCann Oslo brings the magic back to air travel with a spot for a Norwegian carrier

IDEA: It's a sad irony that flying, literally the most aspirational of human pursuits, has become synonymous with pure hell. Customer-service failures are the norm, to the point where one…

October 2, 2012, 8:52 AM EDT

The Spot: Frequent Fliers Southwest Airlines knocks people around to illustrate the perils of business travel

IDEA: You are now free to move about the obstacle course—but be ready to get punched and pushed into a sea of grubby water or a pit of scorching foam.…

September 18, 2012, 3:27 AM EDT

Ad of the Day: Virgin The company's three airlines team up to shoot a short film at 35,000 feet

Branded entertainment often falls at the starting line for lack of a buzz-worthy hook—but Virgin seems to have a winner, in terms of publicity if not actual content, in making…

June 11, 2012, 1:50 PM EDT

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