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Topic: Airbnb

Miller Lite Is TBWA\C\D's 3rd Win in the Past Week Shop faces challenge of making light beer hot again

Miller Lite's creative business represents the third account win in the past week at the Playa del Rey, Calif. office of TBWA\Chiat\Day and is arguably the most daunting marketing challenge…

September 17, 2014, 5:50 PM EDT

Airbnb Hires a Global Media Agency Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

September 11, 2014, 6:00 AM EDT

Airbnb Reveals Plan to Celebrate 'Superhosts' Community feedback leads to refocus on hosts

Airbnb revealed a plan Thursday to recognize exemplary hosts after gathering feedback from people who rent their homes out on the popular site. The company isn't giving away many details. But it…

August 15, 2014, 3:20 PM EDT

Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

July 17, 2014, 12:13 PM EDT

Check Out Airbnb's New Logo That Has the Internet Talking Goes for aspirational feel

Airbnb, which facilitates brief home rentals in 190 countries, has unveiled a new logo and site redesign this afternoon as the brand wants to achieve more of a global appeal. To…

July 16, 2014, 1:37 PM EDT

Too Legit to Quit: Uber Raises $1.2 Billion Ride-sharing service picks up big money

Despite nagging questions about its legitimacy and its future, the hot car service/tech startup Uber just raised $1.2 billion. Uber operates in cities that have attempted to regulate it out of…

June 6, 2014, 4:44 PM EDT

10 Provocative Tweets About Omnicom-Publicis #Fail Schadenfreude and humor aplenty

Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the development…

May 9, 2014, 1:36 PM EDT

Car2Go Looking for New Agency The company is hoping to refresh its image

Car2Go is searching for a new agency. It is unclear how many will be pitching the business but responses to the company's request for qualifications, which it sent out to…

May 9, 2014, 10:46 AM EDT

GroupMe Joins Foursquare in Skipping SXSW No more free grilled cheese, folks

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans. "We're not holding any…

February 28, 2014, 4:48 PM EST

How Airbnb, Yelp Are Changing Hotel Marketing Big brands go local

As the lodging industry grapples with Airbnb, TripAdvisor and other locally oriented services, major hotel brands are increasingly taking a back seat to the surrounding neighborhoods. “Our facility is no…

February 19, 2014, 2:33 PM EST

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