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Topic: Airbnb

Ad of the Day: HomeAway Gets Nick Offerman to Explain How Disgusting Airbnb Is

New campaign touts managed properties and second homes

Sharing sucks, at least when it comes to vacation homes, HomeAway says in a new ad—narrated by Nick Offerman—that squarely takes aim at Airbnb and the downsides of renting a…

After Paris Attacks, Brands Try to Show Support on Social Without Being Insensitive

Adding to the conversation can be a challenge

When tragic events like Friday's terrorist attacks in Paris unfold, marketers face a challenge: Should they show their support for victims on social media, and if so, how do they do so…

How Trevor Noah Is Making The Daily Show His Own, Without Changing It Completely

Late night’s only millennial host opens up about his first month

On Sept. 28, the final piece of the recast late-night lineup clicked into place with the debut of The Daily Show With Trevor Noah. Replacing an icon like Jon Stewart…

Airbnb Backs Down in Its Passive-Aggressive San Francisco Ad Campaign

Complaining about taxes clearly didn't work

It didn't take long for Airbnb to take down its tax-hating ads around San Francisco after many people criticized the short-term housing rental startup for publicly complaining about fulfilling its…

How Airbnb's CMO Transformed the Company Into a Super Brand in Just 18 Months

Marketers need to be fearless

When Airbnb CEO and co-founder Brian Chesky approached Jonathan Mildenhall about taking on the CMO role at Airbnb 18 months ago, Mildenhall said he was a bit skeptical. He was,…

How Dunkin' Donuts and Airbnb Are Turning Google Searches Into Experiences in NYC

Utility in micro-moments

Getting coffee and seeing a few sights are on the list of most Advertising Week attendees from out of town. And Dunkin' Donuts and Airbnb are ready to provide both…

Why Tech Rebels Like Uber, Jet and Fitbit Are Embracing Traditional Advertising

Creative agencies are helping them go mainstream

Those who follow tech startups may have noticed a peculiar trend lately: traditional ads created by traditional agencies to promote some of Silicon Valley's favorite "unicorns." In May, wearables pioneer Fitbit…

Ad of the Day: A Baby Stands In for All Mankind in Airbnb's Ambitious Global Spot

An adorable overreach

Airbnb really wants you to know the world is a wonderful place full of nice people. So, please get out of your own house, stay in someone else's for a…

Ad of the Day: LGBT Couples Just Want to Travel Freely in This Beautiful Airbnb Ad

Powerful Molecule spot advocates acceptance

Airbnb is celebrating Pride Month with a powerful ad about LGBT couples traveling, and the extra care that can require. The 3:30 spot from Molecule in San Francisco features interviews with…

14 Interesting Digital Marketing Stats From the Past Week

Airbnb continues its ride toward big revenues

The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this…

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