Advertisement

Topic: Airbnb

4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

This Young, Video-Centric Agency Is Making a Web Series With Reddit and Wired

Following work for de Blasio and Airbnb

Specs Who Partners Matt McLaughlin (l.) and Andrew Simkiss What Creative content studio Where New York After working at production companies and ad agencies, partners Matt McLaughlin and Andrew Simkiss started Acres in 2013.…

HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign

New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide…

Airbnb Turns a Ski Lift Above the French Alps Into a One-Night Crash Pad

9,000-foot sweepstakes

For most people, spending a night in cable car 9,000 feet above sea level probably doesn't sound that relaxing. But if you're a ski buff or a sucker for a…

Airbnb for Gingerbread Houses? Fully Baked Parody Is a Sweet Fundraiser for Homeless

McKinney turns bookings into donations

Well, this is adorable.  For its pro-bono holiday project, agency McKinney created Gingerbreadbnb.com, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead. All "bookings" become contributions…

Ad of the Day: Airbnb Created a Beautifully Intricate Tour of the World in Miniature

Lovely visuals, lovingly crafted

In an age of boundless CGI, the best creatives are increasingly asking themselves one question: How can we bring this to life in the real world?  Hand-crafted effects (with some help…

Airbnb Is Launching a Print Magazine

The new travel pub is called 'Pineapple'

Over the past year, the humble magazine has undergone a resurgence as digital companies from Net-a-Porter to CNET have branched out into branded print magazines. Now, in the wake of…

Here's a Pretty Fly Apartment on Airbnb: a Refurbished KLM Airplane

And it could be yours for the night

KLM Royal Dutch Airlines, which warmed heart cockles recently with its lost-and-found beagle, delivers another winner by listing a "Spacious Airplane Apartment" on Airbnb. Yes, they turned an airplane parked at…

San Francisco Passes 'Airbnb Law' for Short-Term Home Rentals

Establishes tax regulations and other limits

San Francisco has legalized short-term residential rentals, clearing the way for companies like Airbnb to operate legally in the city—though with a lot of caveats. SFGate covered the board meeting during which…

Miller Lite Is TBWA\C\D's 3rd Win in the Past Week

Shop faces challenge of making light beer hot again

Miller Lite's creative business represents the third account win in the past week at the Playa del Rey, Calif. office of TBWA\Chiat\Day and is arguably the most daunting marketing challenge…

Advertisement