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Topic: Aids

With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation

Under fire from Washington, again

When ex-Turing Pharmaceuticals CEO Martin Shkreli smirked his way through congressional testimony in February, refusing to answer questions about how his former company increased prices for Daraprim, a drug used…

How AIDS Advertising Has Evolved From Shock and Shame to Hope and Humor

After 3 decades, progress

Louie Moses was pretty proud of the tagline "Don't Fuck With AIDS" when he crafted it in 1991. An advocacy group plastered the message across Arizona State University's campus as…

How Bloodvertising Became One of Today's Most Visceral Trends

Designers are fleshing out PSA campaigns with macabre inks

We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal. Earlier this year, BBDO Proximity Thailand broke a stop-smoking campaign for the Thai Health Promotion…

Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA

Don't let this happen to you

When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be…

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono

After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS

(Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

Justine Sacco Fired by IAC for 'Hope I Don't Get AIDS' Tweet

'I am ashamed,' disgraced PR chief says in public apology

UPDATE: Justine Sacco has issued the following written apology to South African newspaper The Star, according to ABC News: "Words cannot express how sorry I am, and how necessary it is…

IAC's PR Chief Apparently Tweeted a Bizarrely Tasteless Joke About AIDS and Africa

Company owns Match.com, Vimeo, CollegeHumor and more

UPDATE 4: (3:56 p.m., Dec. 22): Justine Sacco has written a public apology, noting, "Words cannot express how sorry I am, and how necessary it is for me to apologize…

Think Twice Before Foursquaring That Stranger, Say AIDS Ads

Who checked in before you?

McCann Worldgroup Helsinki reminds you to check yourself before you wreck yourself with a stranger, because you don't know who checked in before you. The spots, for the AIDS Council,…

(RED) Dries the Tears in Latest Ad from Hill Holliday

Striking spot reveals ambitious goal for combating AIDS

The (RED)RUSH to Zero campaign begins today—a 10-day initiative to raise funding and awareness to help deliver an AIDS Free Generation by 2015, a critical milestone in the fight against…

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