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Topic: Agencytwofifteen

The Spot: War's Endgame

The Xbox franchise that changed everything tweaks the formula for its third and final trailer

GENESIS: The Xbox third-person shooter Gears of War, from Epic Games, reinvented video-game advertising. While most war-game ads put hard-driving music over cutscene montages, the trailers for the first two…

Anti-Insomnia Ads May Give You Nightmares

Help Remedies' odd dream recommendations

Pharma boutique Help Remedies is pitching its pain-med-free sleep aid (called "Help I Can't Sleep") with a series of extremely peculiar videos that address the problem of insomnia in a…

Agencies tackle Islam's image in America

In light of the controversy over the proposed Islamic center two blocks from Ground Zero, Adweek challenged agencies to apply their skills to address anti-Muslim sentiment in America. The…

'Halo: Reach' goes epic with extended trailer

With the release of Halo: Reach just a few days away, the game’s marketing team has unveiled an extended version of the "Deliver Hope" spot, shown below. By adding…

'Halo: Reach' wakes up a little in latest spot

After releasing some ominous (and really quite boring) videos the other day, the Halo: Reach marketing team has finally given us a trailer packed with aliens, explosions, jetpacks and…

Grim trailers just part of 'Halo: Reach' effort

Cinematic, live-action film clips have become the marketing centerpiece for the Halo video-game series, and the upcoming Halo: Reach is no exception. Below, you can see a trailer that combines…

Hate needles? Skip this ad for 'Halo: Reach'

Agencytwofifteen's "Birth of a Spartan" spot for Halo: Reach, starring the world's scrawniest Marine, is the latest video-game ad with awesome music. Too bad they ruin it by jabbing…

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