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Topic: Agency Search

Sprint Zeroes In on an Agency for Broadcast Ads

Deutsch L.A. in talks to help the brand battle AT&T, Verizon

Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, which…

Here Are the 4 Finalists in Brown-Forman's Media Review

Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

JCPenney Reviews Its Media Business After More Than a Decade With OMD

Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

Office Depot Selects New Agencies

McCann, UM take on creative, media efforts

McCann Erickson and fellow Interpublic Group shop UM have won Office Depot’s creative and media accounts, respectively, after a review that began in the summer. The search, which was managed by…

Mophie Shops for a Lead Creative Agency

Smartphone case maker looks to raise its voice in marketing

Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. The company is close to hiring its first lead creative agency, nine years after its launch.…

Honda Hires a New Agency for Digital Marketing

Razorfish outstrips 3 others for the assignment

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…

Four Seasons Launches Global Review

Hotelier spends about $40 million in media annually

The Four Seasons Hotels and Resorts is reviewing the global creative assignment that TBWA has handled for the past two years, sources said. The Toronto-based luxury hotel chain spends an estimated…

Patrón Seeks a New Lead Agency

Incumbent Cramer-Krasselt will not defend

The Patrón Spirits Company has begun a search for a new agency to handle its creative and media business.  Incumbent Cramer-Krasselt was invited to defend but declined, according to a representative…

Nashville Shop Wins O'Charley's

Bohan Advertising succeeds Doner as lead agency

O’Charley’s has found a new lead agency in Nashville, Tenn. Bohan Advertising is taking on the restaurant chain’s creative business after a review. Media spending typically totals around $10 million a…

OppenheimerFunds Searches for a New Creative Agency

Review is in its early stages

OppenheimerFunds is looking for a new lead creative agency. The company has hired Ark Advisors in New York to manage the search, which is expected to conclude in the fall. Past…

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