Topic: Agency Names

Quiz: How Well Do You Know Your Agency Acronyms?

Test your industry smarts

Everyone loves an acronym, especially if it means you don't have to crowd your office's windows and stationery with a litany of long names.  But as more agencies take the shorter,…

Agency Pronunciation Guide: Tips for Those Hard-to-Say Names

Here are 19 to get you started

From the YouTube description on the video below: "Do you sometimes struggle when contacting agencies, worried about getting their names right? With so many unusual names and logos, it can…

Infographic: The Taxonomy of Advertising Agency Names

British creatives drill down into naming conventions

Conventional wisdom has it that ad agencies are named in one of two ways. Either the founders go the law-firm route and put their own names on the door (e.g.,…

Agency Uses Another Agency to Crowdsource New Name

DW+H turns to Victors & Spoils

The debate over Santa Monica, Calif., agency DW+H's decision to use fellow agency Victors & Spoils' crowdsourcing platform to rebrand itself has unfolded predictably over the past two weeks. Detractors…

Ad Agency Changes Its Name in Tribute to Jeremy Lin

The power of LINtegrated marketing

Cornett Integrated Marketing Solutions in Lexington, Ky., likes Jeremy Lin. A lot. So, it's changing its name to Cornett LINtegrated Marketing Solutions, in tribute to the New York Knicks player.…

40 Strangest Agency Names, and Where They Came From

The stories behind the industry's most oddly named shops

If you were launching a new agency today, what would you call it? A group of young social-media marketers in Paris recently went with Kids Love Jetlag, which joins sister…

Humongo execs go big with agency's name

I've sometimes wondered why agencies don't apply their creative energy to the ultimate sign of their brand—their names. Many still default to the law-firm convention of using the founders'…