Topic: Agency Names
From the YouTube description on the video below: "Do you sometimes struggle when contacting agencies, worried about getting their names right? With so many unusual names and logos, it can…
Conventional wisdom has it that ad agencies are named in one of two ways. Either the founders go the law-firm route and put their own names on the door (e.g.,…
The debate over Santa Monica, Calif., agency DW+H's decision to use fellow agency Victors & Spoils' crowdsourcing platform to rebrand itself has unfolded predictably over the past two weeks. Detractors…
Cornett Integrated Marketing Solutions in Lexington, Ky., likes Jeremy Lin. A lot. So, it's changing its name to Cornett LINtegrated Marketing Solutions, in tribute to the New York Knicks player.…
If you were launching a new agency today, what would you call it? A group of young social-media marketers in Paris recently went with Kids Love Jetlag, which joins sister…
I've sometimes wondered why agencies don't apply their creative energy to the ultimate sign of their brand—their names. Many still default to the law-firm convention of using the founders'…
