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Topic: Agency

Tarkovsky Is New McCann HumanCare Head Previously at JWT

Leo Tarkovsky is the new president of McCann HumanCare, joining the specialized consumer health unit of McCann Health from JWT New York. At the WPP agency, he was most recently director…

December 9, 2013, 4:48 PM EST

Geometry Gets Unilever U.S. Work New WPP shopper marketing unit

Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has rung up an impressive early win, according to sources:…

December 3, 2013, 7:50 AM EST

McCann Erickson Working Again On Verizon Wireless Spots Carrier left agency in 2010

McCann Erickson has quietly been picking up creative assignments for Verizon Wireless, an account that left the Interpublic agency in 2010 for Dentsu’s mcgarrybowen. The latest work from McCann, “Map Gallery,”…

November 26, 2013, 2:17 PM EST

Duda Named CEO at Johannes Leonardo Longtime Deutsch exec

Michael Duda has been named chief executive officer at Johannes Leonardo, a new role at the WPP agency. The 42-year-old will share the top executive function with the creative boutique’s…

November 26, 2013, 10:53 AM EST

Publicis Groupe in Talks to Acquire Walker Media Stake Deal with M&C Saatchi unit not done yet

Publicis Groupe confirmed it is in discussions with M&C Saatchi about purchasing a “significant” stake in the company’s Walker Media unit. London-based Walker Media works in the U.K. for clients…

November 21, 2013, 10:08 AM EST

Publicis Dallas Names a Chief Creative Officer Brad Roseberry previously was an ecd at TBWA\Chiat\Day

Brad Roseberry, most recently an executive creative director at TBWA\Chiat\Day in New York, has been tapped as chief creative officer at Publicis Dallas, a new role at the agency. Roseberry spent…

November 20, 2013, 9:01 AM EST

Mitchell Caplan Joins Olson as CMO Formerly with McCann, Y&R

Olson, in its bid to become a national player, has added another New York ad executive to top management: Mitchell Caplan, the former chief marketing officer at McCann Erickson and…

November 15, 2013, 12:52 PM EST

Grey N.Y. Cuts 4% of staff Laying off 45-60 people

Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January. While the WPP agency has been on a…

November 15, 2013, 8:27 AM EST

Co-creation Is Key to a Successful Agency-Client Relationship Shared failure can be a great teacher

For an ad agency to be a successful business partner, it’s important that it truly act as a partner. And, as scary as it may seem, that means inviting clients…

October 28, 2013, 9:59 PM EDT

The Top 50 Execs Who Make the Wheels Turn Buyers, sellers, content makers and marketers

Behind every chairman or CEO, there’s at least one executive, often leading a team, who helps make the machinery of the organization hum. It’s been this way for decades, and…

October 28, 2013, 12:54 AM EDT

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