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Topic: Agency

Mediahub/Mullen Named Media Lead for TV Land

Other review finalist was Fallon

Mediahub/Mullen won its second piece of Viacom media planning and buying business, with the addition of agency-of-record status for TV Land. Last November, the media arm of the Interpublic agency…

JWT N.Y. Hires Marta La Rock as Executive Planning Director

Formerly with mcgarrybowen

JWT New York has hired Marta La Rock as executive planning director to handle strategic planning on Royal Caribbean and lead cross-agency integration for JWT parent WPP. La Rock joins JWT…

Taco Bell Quietly Debuts Dollar Cravings Menu

Some prices actually went up a bit in the process

With very little fanfare, Taco Bell went national this week with the 11-item, everything's-a-dollar menu that it had been testing in select locations for almost a year. The move marks…

Ogilvy Entertainment's Scott Goes to WME | IMG

Takes on new marketing, brands role

Doug Scott, the president and founder of OgilvyEntertainment, is joining WME | IMG this week as the firm's New York-based vp, marketing and brand solutions, a new role at the…

Publicis N.A. Hires Julie Levin as CMO

Was Chief Growth Officer at Martin

Publicis North America CEO Andrew Bruce is rounding out his new executive team with the addition of Julie Levin as chief marketing officer. Levin, who joins the agency’s flagship New…

Goodby Launches Bay Area Child's Vocabulary Initiative

Clinton Foundation wants to take it national

This week, Goodby, Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children’s vocabulary. The effort was created for Northern California’s Bay…

The Last of Havas Worldwide's Schwab Business Is in Review

Includes ads for Active Trader, optionsXpress

The remaining Charles Schwab trading service work at Havas Worldwide is up for grabs after Havas landed competitor TD Ameritrade in May. The assignment covers offerings like Active Trader and optionsXpress,…

Troy Ruhanen Is TBWA's New Global Chief

Tom Carroll becomes chairman

Omnicom Group evp Troy Ruhanen is the new chief at TBWA, replacing Tom Carroll, who has been president and CEO since 2007, Omnicom confirmed. Carroll has been bumped to chairman. Jean-Marie…

Energy BBDO's Fietsam Moves to FCB Chicago as ECD

Flannery named Toronto CCO

Dan Fietsam, the chief creative officer of Energy BBDO, is joining FCB Chicago as evp, executive creative director, reporting to Chief Creative Officer Todd Tilford, who oversees the office’s 120-member…

Tiffany Launches Global Media Agency Review

Luxe brand spends over $100 million annually

Tiffany & Co. has launched a global media review, with agencies receiving RFPs for a brand that spends over $100 million annually. The search to consolidate media, currently handled by multiple…

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