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Topic: Agency

MRM's Mclaren Promoted to CEO Succeeds Bill Kolb

Michael Mclaren has proven he can handle MRM//McCann’s top job: A year after he was named president of the global digital marketing and relationship management agency, he’s been promoted to…

April 9, 2014, 2:00 PM EDT

FCB West Wins Ghirardelli Chocolate Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

April 3, 2014, 1:01 PM EDT

JWT North American Chief Sherman Jumps to Omnicom Becomes holding company evp

Peter Sherman is returning to Omnicom as an executive vice president after seven months at JWT. The longtime BBDO exec moved to the WPP agency as CEO of its New…

March 31, 2014, 8:23 AM EDT

Vodafone Cuts to GroupM, Dentsu Aegis Media Agencies Incumbent OMD is out

Vodafone is down to two finalists in its global media agency search: A WPP GroupM team, led by MEC, and a Dentsu Aegis network effort, fronted by Carat, sources said. Earlier…

March 26, 2014, 3:18 PM EDT

NBCUniversal Digital Is in Review Account is at Ignited

NBCUniversal is reviewing the digital work currently handled by Ignited, El Segundo, Calif., which was awarded the business in January 2009, sources said. The assignment covers digital efforts covering NBC broadcast…

March 25, 2014, 4:31 PM EDT

Deutsch L.A. Lands HTC North America Previously handled by Ogilvy

HTC America has returned to Deutsch L.A. after the smart phone manufacturer left Ogilvy & Mather L.A. late last year. Deutsch was originally awarded the North American business in August of…

March 24, 2014, 12:23 PM EDT

Crate & Barrel Splits With TBWA\Chiat\Day Worked together for 2 years

The Playa del Rey, Calif., office of TBWA\Chiat\Day is splitting with client Crate & Barrel at the end of April when the agency’s contract with the retailer ends, sources said. Representatives…

March 24, 2014, 10:17 AM EDT

BBDO Wins CVS Replaces Arnold, which pulled out of review

BBDO continues its new business streak, winning creative duties for CVS Caremark after prevailing in the Wells Fargo pitch last week. CVS' media spending last year was $115 million. The decision ends…

March 19, 2014, 12:29 PM EDT

Cavallo Promoted to Mullen Boston President Succeeds Leikikh

Kristen Cavallo has been promoted to president at Mullen’s flagship Boston office, assuming the role held previously by Alex Leikikh, who was named chief executive in December. The Interpublic agency cited…

March 18, 2014, 5:24 PM EDT

British Airways Expands Its Relationship With BBH Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

March 18, 2014, 3:49 PM EDT

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