Topic: Agency

How the Hyphen Is Shaping the Future of Advertising

Ability to do more than one thing is freeing transcreatives

Every month, some conference, roundtable, festival interview or trade column presents another thought leader offering a jargon-infested declaration stating that whatever you currently accept as normal is now dead. The AOR…

Why This Shop Is Breaking the Traditional Agency Model by Developing Its Own Gin

RTO+P is relaunching its liquor brand this fall

Red Tettemer O'Connell + Partners thinks it's found the perfect way to revive a gin brand created in 2008, a brand that the agency developed from scratch to better understand…

4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs

Creating a culture of purpose

A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility. Last year, Havas Worldwide's Project: Superbrand report, which surveyed 10,131 people ages 18 and over…

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone…

McCann's Newly Promoted North American President Is Getting Expanded Duties

Chris Macdonald's responsibilities extend beyond New York

Chris Macdonald has been promoted to president of McCann North America, reflecting his role in the agency's recent wave of new business wins since the Brit moved to the U.S.…

Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

'Groceries Not Guns' takes top prize, a first for Canada

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards. The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the…

3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech

Advances like VR are radically changing creative process

The client/agency/vendor model continues to be flipped on its head every day. Case in point: Late last month, Adweek published a story about the uptick in West Coast agencies building…

WPP Rebrands Its Ford-Dedicated Agency to Reflect Its Expanded Reach

Global Team Blue underscores international identity

WPP is rebranding its Ford-dedicated agency, Team Detroit, to better reflect the global evolution of its marketing resources. Global Team Blue is the new identity for Team Detroit, Blue Hive and…

How My Gender Transition Helped Create a Path for Future Agency Employees

'Freedom really is the best policy'

It's time. It's hard to believe, but here I am. My boss, the managing director of Possible, Cincinnati, introduces me to a conference room full of my peers. I begin the…

Entitled? Try Empowered: Why Millennials Work the Way They Do

And 4 things to consider if you want to retain them

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they…