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Topic: Agency

Norwegian Cruise Line Hires Omnicom Shops

BBDO, OMD replace The Martin Agency

Norwegian Cruise Line has a new agency lineup, with BBDO, Atlanta, as the company's new creative lead, and OMD, Midwest, planning and buying media. The creative assignment spans traditional and digital…

Kirshenbaum Bond Senecal to Kick Off Keds Revamp

Iconic shoe brand will celebrate its centennial in 2016

A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it.  The…

How the Men's Room at Mullen Lowe L.A. Became a Reddit Sensation

Started with call for decorating suggestions

Mullen Lowe L.A.'s office manager just needed some advice on how to spruce up the agency's men's room for a client visit. She had no idea she was creating an…

LendingTree Hires Grey San Francisco to Expand the Brand's Message

Leaves Merkley after review

LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with…

Comcast Hires SS+K to Help Bridge the Digital Divide

Shop to focus on Internet Essentials program

The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide. In fact, Comcast has hired SS+K to focus on marketing Internet Essentials, a 4-year-old program that supplies…

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

SapientNitro Named British Airways' Digital Lead Agency

Work was previously at OgilvyOne

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne. Last year SapientNitro emerged as a review…

Grey Becomes SunEdison's First Lead Creative Shop

Company now provides clean energy to consumers

Grey San Francisco has been selected as SunEdison's first lead creative agency, helping to brand the renewable energy development company that brings clean energy to residential customers. SunEdison is North America's…

Norwegian Cruise Line Follows Royal Caribbean Into the Review Circuit

Incumbent Martin is not participating

Another cruise line account is up for grabs: Norwegian Cruise Line is reviewing its creative and media business, which The Martin Agency has handled since 2011. The assignment spans traditional and…

Benjamin Moore Debuts Its Biggest Ad Campaign Ever

$50 million effort led by The Martin Agency

Benjamin Moore is launching its most aggressive advertising campaign ever, spending $50 million to differentiate the brand in a commodity category where paint increasingly is just seen as color on…

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