Topic: Agencies

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Content Marketing Is Moving Toward a Zen State of Storytelling

Cycle of engagement created by quality over quantity

On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with…

Omnicom Adds to Continue Winning Streak

Incumbent Ocean Media did not participate in review

Omnicom media networks continued their winning streak, with OMD adding after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier…

Iconic Grill-Maker Weber Taps Grey as Its First Global Agency

WPP shop wins creative review

Grey is firing up the grill for Weber-Stephen Products, taking on the Palatine, Ill., grill manufacturer known for its Sputnik black grills, a fixture in American backyards since the 1950s. Weber,…

The Deloitte You Meet at SXSW Won't Be the One You're Likely Familiar With

Its new pitch to marketers starts in Austin

After recently acquiring San Francisco creative shop Heat, Deloitte Digital plans to show off its new "creative digital consultancy" to marketers at South by Southwest Interactive next week. "It's a magnet for…

This App Pairs Brands Like Coca-Cola and Starbucks With the Perfect Agency

Agency Spotter boasts 12,000 agencies on its platform

Brand marketers: Tired of being flooded with agency pitches? There's an app for that. Today, Agency Spotter, a site that matches marketers and agencies, is launching a mobile app with the…

Deutsch Appoints 2 New Partners to Bolster Its Digital and Tech Offerings

Trevor O'Brien, Pam Scheideler assume new duties

Deutsch announced today the appointment of two new partners, tapped to help the agency expand its tech and digital services for clients. The agency added Trevor O'Brien as partner and…

Deutsch Tapped to Reinvent the Iconic Jolly Green Giant

Shop named AOR for B&G Foods brand

The Jolly Green Giant needs a bit of a face-lift, and Deutsch is going to help give it to him. After a review, B&G Foods announced the N.Y.-based shop will…

4A's Issues Media Transparency Guidelines Without ANA Support

Goes it alone after months of debate

After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in…

After a 'Promiscuous' 2015, Do Agencies and Brands Need Their Own Tinder?

Chasing 'bright and shiny' forces assignment model to fore

Marriages are breaking down, and clients are sleeping around. So said Brad Jakeman, president of PepsiCo's global beverage group, at the ANA Masters of Marketing conference in Orlando in October. Jakeman also declared…