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Topic: Agencies

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

How 72andSunny Helps Brands Build Customer Relationships and Be Better Citizens

Jim Moriarty on doing well by doing good

Specs Current gig Director of Brand Citizenship, 72andSunny Previous gig CEO, Surfrider Foundation Twitter @jimmoriarty Age 52 You joined 72andSunny from the nonprofit Surfrider Foundation. What big idea did you bring with you? At Surfrider,…

Adam Bain as Next Twitter CEO? Agency Players Are Split on His Candidacy

Which is surprising, given his industry popularity

Who will lead Twitter after Dick Costolo steps down as CEO on July 1? Some of the possible external candidates being bandied about today seem like longshots, chiefly Facebook COO…

Chemical Company Joins Staggering List of Marketers to Launch Media Reviews

15 companies with annual business worth $7.23 billion

Marketers apparently have a fever right now, and the only prescription is more media reviews. The latest is BASF, which is reviewing its global planning and buying business, now handled by…

How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads

Playing with brand equity is hazardous to your career

Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the…

How the Ad Industry Can Be Truly Inventive (and Effective) Again

Elevate problems to find solutions

Once upon a time, not too long ago, being an adman or woman was a pretty sweet gig. Not just because of the glamour, the Mad Men-type excesses, the bottomless…

New Survey Shows the Gap Between Clients and Agencies on Issues Like Compensation and Briefs

ANA attempts to measure the rift

A new Association of National Advertisers survey of marketers and agencies reveals (perhaps not too surprisingly) little harmony and much discord. While marketing and agency leaders agree that agencies are valuable…

Humana's Creative Review Seeks an Agency With Digital at Its Core

Insurer spends $80 million in media annually

Humana is reviewing its creative business, looking for an agency with the ability to reinvent the brand at a time when the health insurance category is undergoing rapid evolution. Account revenue…

5 Tech Players Agencies Should Consider Partnering With This Year

You know Google, of course, but what about DJI?

Countless agencies have partnered with Google to better understand how to connect brands and consumers. But what about resources like InfoScout and Atlas? Those were among the five technology players that…

AOL CEO Tim Armstrong Encourages Agencies to Step Up Their Game on Execution

Tells 4A's crowd to take advantage of new opportunities in media

When asked to grade agencies on how well they're leveraging new opportunities in media, AOL CEO Tim Armstrong today gave a measured, qualified response at the 4A's Transformation conference in…

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