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Topic: Agencies

What Would Jeff Goodby Do If He Were a CMO? GSP founder shares some survival skills

Jeff Goodby is no stranger to difficult agency reviews, the latest of which was Nissan's Infiniti, in which Goodby Silverstein & Partners was a finalist in the nearly year-long slog…

November 18, 2014, 2:13 PM EST

Meet The Ad Industry's Newest Holding Company First minority-owned agency group

A group of business owners in the industry have come together to form the first wholly minority-owned holding company in advertising. The new holding company unites commonground, MGSCOMM, The Vidal…

October 16, 2014, 12:46 PM EDT

Jonathan Adams Is Maxus' New N.A. Digital Chief Previously, he lead N.A. media at iCrossing

In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region. Adams joins the GroupM agency…

September 11, 2014, 10:18 AM EDT

Buying Is Also Part of A-B InBev's Media Review Brewer spent $575 million in media last year

Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search. A-B InBev first reached out to media agencies in the spring before…

September 5, 2014, 1:02 PM EDT

Ogilvy N.Y. Wins Coke Zero New office exec Garbutt had previous brand connections

Chris Garbutt, Ogilvy & Mather’s former CCO in France, led the winning Coke Zero creative pitch for the network’s New York flagship, sources said. Garbutt, who was named CCO of…

August 22, 2014, 2:38 PM EDT

McCann Wins Back Coke in China Lost brand to Leo Burnett in 2007

McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007,…

August 15, 2014, 12:16 PM EDT

Infinti Cuts to 4 Global Review Finalists Incumbent TBWA not among them

Infiniti Motor Co. has narrowed its agency search to four finalists in its global creative review and TBWA, the incumbent since the late 1990s, is not among them. Making the cut…

July 9, 2014, 12:19 PM EDT

McCann Australia's John Mescall Becomes Global ECD A creative leader behind 'Dumb Ways to Die'

McCann Erickson has promoted John Mescall, executive creative director of McCann Australia, to global ecd. In his new role, the Melbourne-based Mescall will move to New York. He joins recently hired…

June 18, 2014, 8:00 AM EDT

Publicis Groupe Joins NYC Media Lab First industry holding company

Publicis Groupe is joining the NYC Media Lab as a corporate member in an effort led by the French company's operating units DigitasLBi, MRY, Razorfish and VivaKi. The Lab connects companies…

May 16, 2014, 7:55 AM EDT

Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties Partnership team now covers U.S.

Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head…

April 29, 2014, 2:33 PM EDT

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