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Topic: Agencies

Deutsch Appoints 2 New Partners to Bolster Its Digital and Tech Offerings

Trevor O'Brien, Pam Scheideler assume new duties

Deutsch announced today the appointment of two new partners, tapped to help the agency expand its tech and digital services for clients. The agency added Trevor O'Brien as partner and…

Deutsch Tapped to Reinvent the Iconic Jolly Green Giant

Shop named AOR for B&G Foods brand

The Jolly Green Giant needs a bit of a face-lift, and Deutsch is going to help give it to him. After a review, B&G Foods announced the N.Y.-based shop will…

4A's Issues Media Transparency Guidelines Without ANA Support

Goes it alone after months of debate

After a year of contentious industry debate, the 4A's is weighing in with media transparency guidelines covering business arrangements, agency remuneration practices and recommended guidelines for media market participants in…

After a 'Promiscuous' 2015, Do Agencies and Brands Need Their Own Tinder?

Chasing 'bright and shiny' forces assignment model to fore

Marriages are breaking down, and clients are sleeping around. So said Brad Jakeman, president of PepsiCo's global beverage group, at the ANA Masters of Marketing conference in Orlando in October. Jakeman also declared…

This 'Returnship' Eases People's Transition Back to Agency Jobs After Years Away

SapientNitro’s program could serve as a model

Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved…

How This Creative Agency Plans to Take Digital to the Next Level

Just don’t call it content, says David&Goliath's Mike Geiger

Specs Current gig Managing partner, chief digital officer at David&Goliath Previous gig President and chief integration officer at JWT North America Twitter @tastytruth Age 48 Adweek: You're responsible for building the agency's digital practice. How are…

Cindy Gallop Says Cancellation of SXSW Anti-Harassment Panels Shows Industry's Gender Imbalance

Festival reinstates one event after backlash

Speaking at the 3 Percent Conference in New York on Tuesday, Cindy Gallop—founder and CEO of IfWeRanTheWorld and former chief of BBH New York—called on ad agencies and brands to…

Agencies That Care About Gender Equality Can Now Get '3 Percent Certified'

Advocacy group announces voluntary auditing

The 3 Percent Conference has a new plan for promoting gender equality at America's advertising agencies: It's introducing a certification program. The advocacy group announced the initiative at its New…

PepsiCo Exec Fears the Agency Model Won't Bend, but May Break

Says shops aren't changing with the times

The president of PepsiCo's global beverage group says ad agencies have not successfully kept pace with changes in the marketplace and fears the current model won't last much longer.  "The agency…

Havas Boondoggle Amsterdam Turns Its Office Into a Crash Pad for Interns

Recruits talent on Airbnb

Advertising students and recent graduates who are hungry for a taste of agency experience—but also itching for adventure—can pay for their next trip to Amsterdam with talent and hard work.  Havas…

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