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Topic: Agencies

Why This Agency Opened a Chain of Fast-Casual Pizza Restaurants

Boston's Breakaway builds it from the ground up

From Chipotle to Shake Shack, millennials and Wall Streeters alike love a good fast-casual chain. So when Boston agency Breakaway had the opportunity to invest in and build its own chain…

Quiz: Which Iconic Ad Exec Spoke These Words of Wisdom?

Try to match the name with the quote

If you're looking for an inspirational or insightful quote about the state of advertising, the industry or creativity, look no further than the men and women at the top. Ad…

What Digital Creatives Keep on Their Desks: Poop Emojis, Alien Sculptures and Axes

From inspiring to just weird stuff

If there's one thing agencies are known for, it's a quirky work environment that's a far cry from typical corporate offices—including some seriously creative decor.  Adweek snooped around a handful of…

Here's One Way to Boost Your Agency's Foodie Culture: Hire a Staff Chef

Eating is all part of the creative process

Restaurant consultant and pastry chef Heather Carlucci followed a typical career path for an aspiring chef: She attended culinary school, opened and ran New York Indian restaurant Lassi, appeared on…

Quiz: Can You Match the Agency With Its Mantra?

Words to live (and work) by

Every organization has words it lives and operates by—mantras, if you will—and ad agencies are no exception. Some are more well-known than others, some are plastered across the agency's website,…

McCann Worldgroup Has a New Chief Client Officer

Nannette LaFond-Dufour already oversees L'Oréal

McCann Worldgroup is promoting Nannette LaFond-Dufour, the lead on the company's L'Oreal business, to chief client officer. The Paris-based president of the McCann Beauty Team, who is relocating to Manhattan…

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

How 72andSunny Helps Brands Build Customer Relationships and Be Better Citizens

Jim Moriarty on doing well by doing good

Specs Current gig Director of Brand Citizenship, 72andSunny Previous gig CEO, Surfrider Foundation Twitter @jimmoriarty Age 52 You joined 72andSunny from the nonprofit Surfrider Foundation. What big idea did you bring with you? At Surfrider,…

Adam Bain as Next Twitter CEO? Agency Players Are Split on His Candidacy

Which is surprising, given his industry popularity

Who will lead Twitter after Dick Costolo steps down as CEO on July 1? Some of the possible external candidates being bandied about today seem like longshots, chiefly Facebook COO…

Chemical Company Joins Staggering List of Marketers to Launch Media Reviews

15 companies with annual business worth $7.23 billion

Marketers apparently have a fever right now, and the only prescription is more media reviews. The latest is BASF, which is reviewing its global planning and buying business, now handled by…

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