Topic: Agencies
Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…
Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…
Now that everyone is creating content, how do marketers navigate that chaotic landscape? Clear Channel chief Bob Pittman argues we’ve all been down this road before. “Chatrooms at AOL became Facebook.…
Last year, Facebook launched Facebook Studio as a platform for agencies to showcase their social campaigns and interact with one another, an online community to get up to speed on…
Digital agency Profero has purchased a majority stake in Latino-focused shop Vox Collective, the companies announced today. Financial terms were not disclosed. Vox Collective will rebrand as Vox Profero, while being…
While AKQA’s sale to WPP this week may represent the last major privately held digital agency entering corporate waters, industry players say holding companies will continue to cast their nets…
WPP’s Team Bank of America has been named the new global creative lead on the company’s business, replacing Omnicom’s BBDO after a review that kicked off in January, BofA confirmed. In…
Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond their…
Would an advertising agency ever create the next Foursquare or Tumblr, asked James Cooper, chief creative innovation officer of JWT New York, during a panel yesterday on pitching startups to…
Yesterday Facebook completed what it sees is a major transition—from an advertising platform to a marketing platform. "We are evolving from ads to stories," Facebook's director of global business marketing…
