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Topic: Africa

Ad of the Day: Guinness Africa Thrillingly Celebrates Being 'Made of Black' Kanye West track propels launch

Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans. AMV BBDO in London, working with BBDO offices in Africa, launched…

September 2, 2014, 10:14 AM EDT

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

July 2, 2014, 3:57 PM EDT

Ad of the Day: Congo's Sapeurs Star in the Best-Dressed Guinness Commercial Ever Central African elegance

When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is…

January 15, 2014, 12:43 PM EST

Ad of the Day: KFC Is the chicken chain overreaching by trying to be too artful?

It's still a long way from fine dining, but KFC suddenly seems interested in providing an aesthetic experience. At least, in its advertising. At least, overseas. Last month, we took…

July 11, 2011, 12:16 PM EDT

The Spot: Ghost Story A financial company's ad offers a haunting vision of life's regrets and a plan to avoid them

GENESIS: Alexander Forbes, a South African company in the cold, impersonal business of financial planning, wanted to connect emotionally with viewers and impart the warmer message that it can make…

May 31, 2011, 6:45 AM EDT

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