Topic: Africa

Ad of the Day: This Incredible Scouting Ad Shows How Lessons Can Last a Lifetime

A South African spot with a touching twist

Being a Scout isn't just about roasting marshmallows and hiking through the wilderness. It's also about learning life-saving skills that stick with you far beyond childhood. In a new ad from…

Ad of the Day: Prudential Visits Madagascar's Fishermen for This Gorgeous, Moving Film

Lowe Cape Town captures the power of the human spirit

Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving short films illustrating…

Ad of the Day: Guinness Africa Thrillingly Celebrates Being 'Made of Black'

Kanye West track propels launch

Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans. AMV BBDO in London, working with BBDO offices in Africa, launched…

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

Ad of the Day: Congo's Sapeurs Star in the Best-Dressed Guinness Commercial Ever

Central African elegance

When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is…

Ad of the Day: KFC

Is the chicken chain overreaching by trying to be too artful?

It's still a long way from fine dining, but KFC suddenly seems interested in providing an aesthetic experience. At least, in its advertising. At least, overseas. Last month, we took…

The Spot: Ghost Story

A financial company's ad offers a haunting vision of life's regrets and a plan to avoid them

GENESIS: Alexander Forbes, a South African company in the cold, impersonal business of financial planning, wanted to connect emotionally with viewers and impart the warmer message that it can make…