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Topic: Africa

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

July 2, 2014, 3:57 PM EDT

Each Page of This 'Drinkable Book' Is a Water Filter That Removes Deadly Bacteria DDB charity project purifies as it educates

Drinking is fundamental. With that thought in mind, DDB New York and Water Is Life have authored a Drinkable Book that not only educates at-risk populations on sanitation and hygiene, but…

May 2, 2014, 8:50 AM EDT

Ad of the Day: Congo's Sapeurs Star in the Best-Dressed Guinness Commercial Ever Central African elegance

When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is…

January 15, 2014, 12:43 PM EST

Justine Sacco Fired by IAC for 'Hope I Don't Get AIDS' Tweet 'I am ashamed,' disgraced PR chief says in public apology

UPDATE: Justine Sacco has issued the following written apology to South African newspaper The Star, according to ABC News: "Words cannot express how sorry I am, and how necessary it is…

December 21, 2013, 5:10 PM EST

Brands, Web Celebrities and Anonymous Join Global Mockery of PR Pro's AIDS Tweet IAC's Justine Sacco deletes Twitter account

UPDATE: Despite an overwhelmingly positive response from Twitter users, Gogo has apologized for its tweet making fun of Justine Sacco: @JustineSacco,apologize for response to your tweet.Right or wrong,It’s not our policy…

December 21, 2013, 12:21 AM EST

Universe's Most Indulgent Gum Gets a TV Commercial to Match A true party in your mouth

Stimorol Sensations, a South African gum that appears to be the same thing as Trident Layers, claims to be the most indulgent gum in the universe. In its latest spot…

September 4, 2013, 9:56 AM EDT

Coffee Brand Pours You a Free Cup When You Yawn at Its Vending Machine These airport stunts never get tired

Vending machines have been developing unique personalities for some time. We've had generous ones, sadistic ones, patriotic ones. Now, we've got an exceedingly empathetic one. Check out the video below…

July 24, 2013, 1:56 PM EDT

Agency Sends Briefs Back to Clients as Elaborate Paper Sculptures TBWA office shows off design chops

When it comes to paperwork, the designers at TBWA\South Africa in Johannesburg are a cut above. As an exercise in self-promotion, the design group transformed some of the agency's creative…

March 25, 2013, 9:19 AM EDT

Ad Urging Doctors to Work in Africa Is Audible Only Through a Stethoscope Clever idea for good cause

Africa Health Placements and South African agency Boomtown collaborated on a neat multimedia idea to encourage foreign doctors to work in Africa, where medical professionals are kind of desperately needed.…

February 15, 2013, 2:51 PM EST

Parody Charity Urges Africans to Help Norway Survive the Winter Radi-Aid mocks Western celebrity campaigns

As we speak, millions of Norwegians are struggling to endure in a place so nipple-torturingly cold, each day's survival is considered a blessing. Luckily, well-meaning do-gooders across Africa are coming…

November 30, 2012, 7:47 AM EST

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