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Topic: Africa

Ad of the Day: Congo's Sapeurs Star in the Best-Dressed Guinness Commercial Ever Central African elegance

When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is…

January 15, 2014, 12:43 PM EST

Justine Sacco Fired by IAC for 'Hope I Don't Get AIDS' Tweet 'I am ashamed,' disgraced PR chief says in public apology

UPDATE: Justine Sacco has issued the following written apology to South African newspaper The Star, according to ABC News: "Words cannot express how sorry I am, and how necessary it is…

December 21, 2013, 5:10 PM EST

Brands, Web Celebrities and Anonymous Join Global Mockery of PR Pro's AIDS Tweet IAC's Justine Sacco deletes Twitter account

UPDATE: Despite an overwhelmingly positive response from Twitter users, Gogo has apologized for its tweet making fun of Justine Sacco: @JustineSacco,apologize for response to your tweet.Right or wrong,It’s not our policy…

December 21, 2013, 12:21 AM EST

Universe's Most Indulgent Gum Gets a TV Commercial to Match A true party in your mouth

Stimorol Sensations, a South African gum that appears to be the same thing as Trident Layers, claims to be the most indulgent gum in the universe. In its latest spot…

September 4, 2013, 9:56 AM EDT

Coffee Brand Pours You a Free Cup When You Yawn at Its Vending Machine These airport stunts never get tired

Vending machines have been developing unique personalities for some time. We've had generous ones, sadistic ones, patriotic ones. Now, we've got an exceedingly empathetic one. Check out the video below…

July 24, 2013, 1:56 PM EDT

Agency Sends Briefs Back to Clients as Elaborate Paper Sculptures TBWA office shows off design chops

When it comes to paperwork, the designers at TBWA\South Africa in Johannesburg are a cut above. As an exercise in self-promotion, the design group transformed some of the agency's creative…

March 25, 2013, 9:19 AM EDT

Ad Urging Doctors to Work in Africa Is Audible Only Through a Stethoscope Clever idea for good cause

Africa Health Placements and South African agency Boomtown collaborated on a neat multimedia idea to encourage foreign doctors to work in Africa, where medical professionals are kind of desperately needed.…

February 15, 2013, 2:51 PM EST

Parody Charity Urges Africans to Help Norway Survive the Winter Radi-Aid mocks Western celebrity campaigns

As we speak, millions of Norwegians are struggling to endure in a place so nipple-torturingly cold, each day's survival is considered a blessing. Luckily, well-meaning do-gooders across Africa are coming…

November 30, 2012, 7:47 AM EST

Black Men Chase White Woman in Ad That Only South Africans Will Get Nando's captures hassle of evading 'car guards'

For those of us outside South Africa, the new Nando's restaurant spot below, celebrating one of the "25 reasons we love South Africa," is super awkward on first viewing. A…

September 18, 2012, 9:51 AM EDT

VW's Green Print Ad Includes Pre-Paid Mailing Label to Recycle Magazine Pitches eco-friendly BlueMotion technology

Volkswagen does some of the more interesting print ads around. Following the edible print ad and the test-drive print ad, here's a magazine insert from VW South Africa that embodies…

September 4, 2012, 10:27 AM EDT

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