Topic: AFG&

Nestlé Spring Water Gets a New Lead Agency

The same network already dreams up DiGiorno ads

FCB Garfinkel is the new lead agency for Nestlé Waters North America’s regional spring water brands, taking over from fellow Interpublic Group shop McCann Erickson. Sources said the shift came after…

AFG&, McCann Creative Exec Moore Joins Ethan Allen

New top brand role

Dave Moore, co-chief creative officer at AFG&, is moving over to the client side as vp and chief brand officer at Ethan Allen. Before joining the Interpublic agency, formerly known as…

Blistex Shifts Creative Account to AFG&

New York shop to handle several brands

AFG& has landed creative responsibilities for Blistex Inc.'s lip, skin and foot care products, including Blistex, Stridex and Odor-Eaters. The other brand is Ivarest, a cream and foam that treats poison…

Cats Win as America's Favorite Pet

Consumers weigh in on Nestle Purina PetCare and AFG& election-themed pitch

Forget about the donkeys and elephants. Nestle Purina PetCare and agency AFG& staged their own election this year, inviting consumers to participate in "America’s Pet Debate." Voting concluded last night…

AFG& Wins Purina Brands in Europe

Opens first overseas offices

AFG& has been awarded the creative lead on brands from Nestlé Purina PetCare Europe, expanding the Interpublic agency’s long-time domestic relationship with the company into all of its European markets. AFG&,…

Friskies Finally Addresses the Terrible Epidemic of Cat Boredom

Chris Parnell is here with an important message

Friskies is taking aim at the national "CATastrosphe" known as Cat Boredom, or CB. "There's nothing more tragic than a blasé cat," Chris Parnell explains in the video below. So…