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Topic: Affordable Care Act

How Mobile Ads Found 53,000 Uninsured Leads for Healthcare Provider

Nonprofit Enroll America gets 40% click-through rate

Nonprofits and health insurance companies rarely reveal their marketing strategies. But Enroll America—a nonprofit involving a coalition of groups supportive of the Affordable Care Act—has given Adweek an interesting, results-based…

Magna Global Eyes 6% Rise in U.S. Media Sales

World Cup, political spend will give TV a shot in the arm

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency…

6 Buzziest Pro- and Anti-Obamacare Marketing Moments

Between two ferns and a creepy Uncle Sam

GetInsured, a nine-year-old health insurance online retailer, gathered social media numbers for the various buzzy moments that have transpired around the Affordable Care Act (a.k.a., Obamacare) during the last several…

Obamacare Turns Hospitals Into Insurers, and Insurers Into Healthcare Providers

Brand messages have flip-flopped

An elderly woman looks around her home fondly as she sings “There’s no place like home” in an advertising message for a service that helps senior citizens live a happy,…

Obamacare Ads Enlist Your Mother

Your Mom Cares campaign hit YouTube this morning

We've seen the president on Between Two Ferns, we've seen Billy Eichner quiz Olivia Wilde on the subject of "Obamacare or shut up," and now we have your mother, who is…

Obamacare Provider's $1.2M Effort Focuses on Social and Local Ads

Health Republic of New York unleashes promotional blitz

The federal government may be shut down for the time being, but insurance providers planning to utilize Affordable Care Act (ACA) marketplaces aren't waiting to promote what they offer. For instance,…

Welcome to the New Face of Big Pharma

On eve of Obamacare, brands shift marketing from pill pusher to best friend

Justin, a 12-year-old with Type 1 diabetes, just started middle school and was bummed he had to regularly check his blood sugar between periods while his pals rushed to the…

Analyst: Affordable Care Just Created a Huge Ad Category

Health insurance companies already moving toward consumer advertising

It's official: the Affordable Care Act (or Obamacare, depending where you sit on the political spectrum) has been upheld by the Supreme Court as of this morning. While the announcement…

Analyst: Healthcare Could Quickly Turn Into a Billion-Dollar Ad Category

Future ad spend hinges on court decision

Pivotal Research senior analyst Brian Wieser said today that he sees health insurance becoming a huge advertising category in the next year if the Supreme Court upholds President Obama's Affordable…

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